Ben has a degree in public relations and a huge list of useful contacts in the aerospace business which he has established over a period of several years while working for Amis & Lovett, a large PR...

Ben has a degree in public relations and a huge list of useful contacts in the aerospace business which he has established over a period of several years while working for Amis & Lovett, a large PR agency. He would like to set up his own PR agency. He plans to employ a new graduate and a secretary immediately in order to avoid being regarded as a ‘one man band’. He is confident that his savings (£45 000) will tide him over the first couple of months while he finds enough work to get started.

Required: list the main risks which you see in Ben’s plan for the new business start-up.