Below you will findthe details relating to the Case Analysis. You are required to analyse the
CrossFitcase-by responding to the set of questions relating to the case study by using the theories and models you have learned in Weeks 1-9.
1500 words (excluding References). Word length is monitored strictlyand must be recorded on the assignment.Plus or minus 10% word length is permissible. APA style is to be used for in-text citations and References. You should aim for at least 6-8 sources including journal articles.https://learn-ap-southeast-2-prod-fleet01-xythos.s3.ap-southeast-2.amazonaws.com/5bb70f08ac35e/6573151?response-cache-control=private%2C%20max-age%3D21600&response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27CrossFit%2520case%2520study%2520_Hitt%2520et%2520al.%252013th%2520edition_.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20200918T210000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAYDKQORRYZBCCQFY5%2F20200918%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Signature=b9283bde66b3ab8a969b74f764db6ea2f2acd2c119ddcc2fbbda13e686e9d7f5
8/17/2020 ALEC - RubricBuilder https://app.secure.griffith.edu.au/alec/index.php?v=print_preview&a=3&rubric_id=56312 1/1 Rubric Builder Rubric 56312 Program Bachelor of Business Course Code 3112IBA Course Title Mgt Strategy and Dec Making Semester Offering Trimester 2 2020 Assessment Task A2 Case analysis Assessment Weighting 30 Objective Name Criteria Excellent Very Good Good Satisfactory Unsatisfactory Written Communication 35% Content Knowledge//Literature/Theory/Concepts Demonstrates a balanced and comprehensive knowledge of core concepts by providing an exceptional level of analysis. Student provides insightful synthesis into the area of interest. Demonstrates a balanced and very high level of knowledge of core concepts by providing a thorough level of analysis. Student provides convincing synthesis into the area of interest. Demonstrates a adequate level of knowledge of core concepts by providing a acceptable level of analysis. Student shows some attempt to synthesise to the area of interest. Demonstrates a superficial knowledge of core concepts. Analysis tends to be surface- level only. Student provides some connections to the area of interest. Little or no attempt to demonstrate knowledge of core concepts. Analysis is flawed and there are few or no connections made to the area of interest. Written Communication 25% Evaluating and utilising sources/evidence Evidence is taken from an extensive range of quality sources and interpreted and evaluated to provide comprehensive support for analysis/arguments. Evidence is well chosen from a range of quality sources and interpreted and evaluated to provide support for analysis/arguments. Evidence is present from a range of appropriate sources and is interpreted and evaluated to provide some support for analysis/arguments. Evidence provided is from various sources, some of which may not be appropriate. Interpretation and/or evaluation provides limited support for analysis. Evidence is lacking and/or used ineffectively. Effective in culturally diverse and international environments 10% Knowledge of culturally diverse and/or international environments An insightful level of knowledge of the complexity of elements important to members of another culture/country (e.g. history, values, politics, economy, or beliefs and practices) is evident A thorough knowledge of the complexity of elements important to members of another culture/country (e.g. history, values, politics, economy, or beliefs and practices) is evident A partial knowledge of the complexity of elements important to members of another culture/country (e.g. history, values, politics, economy, or beliefs and practices) is evident A surface-level of knowledge of the complexity of elements important to members of another culture/country (e.g. history, values, politics, economy, or beliefs and practices) is evident Very little or no knowledge of the complexity of elements important to members of another culture/country (e.g. history, values, politics, economy, or beliefs and practices) is evident Effective in culturally diverse and international environments 10% Attitudes of culturally diverse and/or international environments Asks complex questions about other cultures and international environments, seeks out and articulates answers to these questions that reflect multiple perspectives Asks purposeful questions about other cultures and international environments, seeks out answers to these questions that reflect multiple perspectives Ask adequate questions about other cultures and international environments, seeks out answers to these questions that reflect some perspectives Ask superficial questions about other cultures and international environments, with some attempt to seek answers to these questions Ask very little or no questions about cultures and international environments Effective in culturally diverse and international environments 10% Conclusions, recommendations and/or implications related to culturally diverse and/or international environments Appropriate and highly comprehensive conclusions, recommendations and/or implications which demonstrate a very insightful synthesis into culturally diverse and/or international environments Appropriate and comprehensive conclusions, recommendations and/or implications which demonstrate an insightful synthesis into culturally diverse and/or international environments Appropriate conclusions, recommendations and/or implications which demonstrate a level of synthesis into culturally diverse and/or international environments Conclusions, recommendations and/or implications presented demonstrate some attempt of synthesis into culturally diverse and/or international environments Very limited or no ability to identify and present conclusions, recommendations and/or implications and/or little or no evidence of synthesis into culturally diverse and/or international environments Written Communication 10% Presentation, Mechanics and Referencing (Style) Completely follows the reference style guidelines; paper has virtually no grammar, spelling and/or formatting errors. Generally follows the reference style guidelines; paper has minimal grammar, spelling and/or formatting errors. Attempts to follow the reference style guidelines; paper has some grammar, spelling and/or formatting errors. Minimal attempt to follow the reference style guidelines; paper has many grammar, spelling and/or formatting. Little or no adherence to style guidelines; little or no evidence of editing and revising. http://www.griffith.edu.au/ CrossFit Case Questions Case Study Questions 1. Please analyze the external environment analysis. Based on your analysis, identify key threats that might cause the greatest concern for CrossFit. 2. Please perform an internal analysis on CrossFit’s resources and capabilities, and critically evaluate whether CrossFit’s core competencies are a source of competitive advantage. 3. Knowing that international diversification could help CrossFit achieve above-average returns or superior profitability, you are required to address the following issues: (i) How should CrossFit deal with the risks involved in international diversification? (ii) CrossFit’s Glassman has emphasised he wants the needs of diverse stakeholders to be considered in the international diversification process. Please outline your recommendations about how CrossFit can effectively manage the needs of stakeholders in culturally diverse and international environments. Students must answer all three questions. Additional Resources Recent controversy with CEO Glassman https://www.adelaidenow.com.au/news/world/crossfit-ceo-resigns-after-offensive-george-floyd-tweet/video/52e02c80802d3267f8923d2b6a98d763 Quartz contributor Marion Maneker offered his analysis of CrossFit’s business model and strategy in July 2015: https://qz.com/461063/crossfits-extremely-lucrative-business-plan-is-also-deceptively-simple/ From a 2018 survey of CrossFit affiliates, Wodify put together this extended infographic: https://www.wodify.com/crossfit-industry-report-2018 TeamRICHEY published this informal interview with Greg Glassman in March 2019: https://www.youtube.com/watch?v=g4fSKt3hRpw