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BSB61015 – Advanced Diploma of Leadership and Management BSBMGT616 DEVELOP AND IMPLEMENT STRATEGIC PLAN Student Workbook Mercury Institute of Victoria Pty Ltd CRICOS Provider Code: 03439M © MIV BSBMGT616-Student Workbook: Version: 4.0 RTO Number: 41264 1 Contents Unit Application ........................................................................................................ 2 Prerequisite .............................................................................................................. 2 Purpose of Assessment ............................................................................................ 2 Competency/Submission Details ............................................................................. 2 Re-assessment .......................................................................................................... 3 Appeals ...................................................................................................................... 4 Reasonable Adjustments .......................................................................................... 4 Learning Resources .................................................................................................. 4 AT 1 - Case Study ...................................................................................................... 5 AT 2 - Role play ......................................................................................................... 8 AT 3 - Knowledge Questions ................................................................................. 11 Mercury Institute of Victoria Pty Ltd CRICOS Provider Code: 03439M © MIV BSBMGT616-Student Workbook: Version: 4.0 RTO Number: 41264 2 Instructions to Students This workbook contains the details of your assessment and the guidelines for you to be able to complete it. Unit Application This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles. It applies to individuals working in senior roles in the organisation who have responsibility for ensuring that the organisation is positioned to ensure its long-term viability and success. Prerequisite There is no pre-requisite for this unit. Purpose of Assessment Successful completion of assessments will contribute to the attainment of the following unit of competency: BSBMGT616 Develop and implement strategic plan Competency/Submission Details For you to achieve competency in this unit, you are required to complete the following assessment and submit on the due date specified in your Training Plan. You must achieve a satisfactory outcome in all assessment tasks. Assessment Number Method of Assessment Assessment 1 Case Study Assessment 2 Role Play Assessment 3 Knowledge Questions Mercury Institute of Victoria Pty Ltd

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STRATEGIC BUSINESS PLAN                       	1
STRATEGIC BUSINESS PLAN                       	4
STRATEGIC ACTION PLAN AND COMMUNICATION PLAN OF COFFEEVILLE AUSTRALIA
Table of Contents 
Introduction	3
Strategic Action Plan	3
Communication Plan	8
Conclusion	11
References	12
Introduction
Coffeeville Australia has taken certain strategic decision, which they are going to implement to reconsider their target market and the strategy in order to attract new customers to their café shop. The negative results and also a decreased profit over the past few months have created the necessity to implement the changes and also the new approaches to introduce in order to revamp the sales in all of their counters. Based on the strategic plan, Coffeeville has decided to offer new special meal combos, online promotions and the take away system for the customer. The strategy is also to introduce updated communication plan in order to understand the customers requirements, optimise time and also to offer necessary information’s for delivering ideal services to the customers.  
Strategic Action Plan
Strategic action plan is the purpose and goals that have been outlined during the preparation of the strategic plan, and further that details are turned into the action (Teixeria and Junior, 2019). The strategic action plan of Coffeeville is as follows:
Reduce prices for foods: Based on the strategic plan the action that needed to be implemented is that Coffeeville opted to reduce the prices of their food. The selling price for the in-store and the catering food menu items will be reduced significantly, however, the beverage prices will remain the same. 
Number of food items will be decreased, especially those foods which require costly ingredients and also longer preparation time, which also consumes a lot of cost. Similarly, the staff hours to be reduced significantly in the short term for reflecting the current decreased level of sales.
Aim: 
1. To match with the price level of the closest competitor
2. To increase the number of items sold on daily basis per day minimum of 5% with a goal of attaining 15% across all the available food categories and hot beverages also
3. To reduce the total expenses to 75% of the total income 
Data of Business Performance:
1. The cost of goods for the food incurred is currently at the 31% of the total income
2. Cost of the goods for the beverage incurred is 19% of the total income 
3. The cost of food and beverages has increased by 3-4% in the last 12-18 month’s time frame
4. The total expenses are ranging between 77-83% of the total income earned
List of the menu served along with the price, average spend, average number of sales per day per store, current average revenue per day per store and the proposed price reduction. 
	Menu items
	Current price range
	Average spend
	Average No. of sales per day per store
	Current average revenue per day per store
	Proposes price reduction
	Breakfast options
	$6-$9
	$7.50
	76
	$570
	10%
	Sandwiches bar wraps
	$8-$10
	$9.50
	96
	$912
	10%
	Hot items
	$9-$11
	$10.00
	82
	$820
	5%
	Sweet baked goods
	$4-$7
	$4.50
	45
	$202.50
	10%
	Hot beverages
	$3-$4
	$3.85
	330
	$1270.50
	0%
	Milk shakes and iced coffees
	$6
	$6
	15
	$90
	0%
	Packed drinks
	$3-$5.50
	$4.50
	65
	$292.50
	5%
	Total revenue average per day per store
	$4,157,50
	Total average revenue per annum all stores
	$6,269,950
Provide home packaged and meal delivery systems: The operational hours of the stores will be expanded to provide prepared,

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