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AT2 - Business Case Analysis (Individual) 50% Criteria HD DN CR PP NN Criterion 1 Strong evidence-based, succinct evaluation using relevant literature and models of strategic analysis to identify and analyse major internal & external strategic management issues, strengths and weaknesses, facing the case study organisation. Strong evidence of excellent independent and relevant research into management theories and models with excellent and clear critical evaluation of the internal and external issues, and strengths and weaknesses, facing the case study organisation. Very good evidence of excellent independent and relevant research into management theories and models with very good critical evaluation of the internal and external issues, and strengths and weaknesses, facing the case study organisation. Good evidence of excellent independent and relevant research into management theories and models with good critical evaluation of the internal and external issues, and strengths and weaknesses, facing the case study organisation. Some evidence of excellent independent and relevant research into management theories and models with some critical evaluation of the internal and external issues, and strengths and weaknesses, facing the case study organisation. Limited evidence of excellent independent and relevant research into management theories and models with limited critical evaluation of the internal and external issues, and strengths and weaknesses, facing the case study organisation Criteria HD DN CR PP NN Criterion 2 Provided succinct and clear analysis of the data to propose a set of strategies, and justify with evidence-based analysis including limitations and linkages between internal and external issues, for the case study organisation. Excellent clear analysis of the data using evidence-based analysis with excellent critical evaluation of the limitations and linkage to a range of external and internal issues. An excellent set of future strategies proposed and excellent justified as relevant to the case study organisation. Very good clear analysis of the data using evidence-based analysis with very good critical evaluation of the limitations and linkage to a range of external and internal issues. A very good set of future strategies proposed and food justification as relevant to the case study organisation. Good clear analysis of the data using evidence-based analysis with good critical evaluation of the limitations and linkage to a range of external and internal issues. A good set of future strategies proposed and food justification as relevant to the case study organisation. Some clear analysis of the data using evidence-based analysis with some critical evaluation of the limitations and linkage to a range of external and internal issues. Some future strategies proposed with some justification as relevant to the case study organisation. Limited clear analysis of the data using evidence-based analysis with limited critical evaluation of the limitations and limited linkage to a range of external and internal issues. Limited set of future strategies proposed with limited justification as relevant to the case study organisation. Criteria HD DN CR PP NN Criterion 3 Provide evidence of communicating complex and appropriate strategic management principles and information in a written form. Excellent demonstration of communication of complex, relevant and appropriate strategic management principles demonstrating excellent, effective, succinct and professional writing skills. Very good demonstration of communication of complex, relevant and appropriate strategic management principles demonstrating very effective, succinct and professional writing skills. Good demonstration of communication of complex, relevant and appropriate strategic management principles demonstrating reasonably effective, succinct and professional writing skills. Some demonstration of communication relevant and appropriate strategic management principles demonstrating some effective, succinct and some professional writing skills. Limited demonstration of communication of complex, relevant and appropriate strategic management principles with limited demonstration of effective, succinct or professional writing skills. BMA799 Semester 2, 2020 AT2 Business Case Analysis (individual 50%) – Instructions and Case Study Page 1 of 4 BMA799 - AT2 Business Case Analysis (individual 50% due 12th October) - Instructions and Case Study 1. AT2 INSTRUCTIONS: • You are to analyse the Case Study and Answer Questions 1 to 5 below. • Include any Strategic Management topic (from week 2 to 11) that you believe applies. • You are not expected to cover all semester topics only those based on your analysis and interpretation of the case study. • The format is a professional Business Report. You may use template from AT3 and use the Assignment Questions below as headings. • Once you have completed your report, please check that you have provided a response in accordance the marking Rubric. 2. AT2 QUESTIONS: 1. What are the key strategic points at which SIMS should make a strategic move? 2. What strategic risks would SIMS be exposed to if they undertake the agreement with BSG? 3. What would you suggest SIMS do to protect themselves in relation to the opportunity with BSG? 4. Explain and describe what strategy you would employ if you were the Managing Director, Dr Jacqui Parker and why? 5. If you were a business consultant specialising in Strategic Management, what would you advise the Directors of SIMS to do and why? 3. QUESTION HINTS: • Question 1 - this is an important question as will show how you analysed using topics from the semester. There are many topics that may apply to the Case Study, so within the word limit, you may not be able to discuss all in detail – therefore, emphasise those that are most important and highlight the links to other key strategic points. In Question 2 you can then expand on the topics you feel are most relevant. • Questions 2 & 3 - allow you to discuss further the critical points you mentioned in Question 1. You will need to ‘assume’ any issues you believe apply to the case study. Question 2 is the analysis part and Question 3 is where you provide your recommended actions. • Question 3 – as above this question links to Question 2 and where you provide your ‘future solutions’ or ‘recommendations’ for the case study. You may wish to combine Question 2 and 3 under the one heading. • Question 4 – provide your analysis and discuss how you would manage the business (again assuming any aspects about the business). • Question 5 - this is similar to question 4 but, as a consultant, you are advising the organisation as to the steps to take. You would provide examples to highlight your advice. This section could be written similar to a list of recommendations – with a short description for why each would work. BMA799 Semester 2, 2020 AT2 Business Case Analysis (individual 50%) – Instructions and Case Study Page 2 of 4 Lastly, throughout your report, remember to use strategic management terms, theories, models, with references to academic or other literature to help demonstrate how your critical and analytical thinking is supported by relevant and current reading / research. You may add images if you wish – but they are not generally included in a business report and will not add to your marks. References – there is no minimum number of references required, however I would expect between 6-10 academic articles, and perhaps 5 other sources (such as business reviews, business blogs, or newspapers etc.). The references should be sufficient to demonstrate ‘evidence of excellent independent and relevant research’ (as outlined in the rubric). 4. POSSIBLE LINKED TOPICS: • Below – please see below a list of possible semester topics that might apply to the case study. This is a guide only and not a complete list! • Mission / Vision • Above average returns • Core competencies / competitiveness • Cost leadership • Corporate, busines and functional level strategies • Threat of new entrants / substitute products • Power of suppliers / buyers • Cost leadership strategy Differentiation / niche strategy • Multi-domestic / international strategy • Economies of scope • Vertical / horizontal integration • Acquisitions / Mergers • Political / legal environment • Strategic leadership. End of instructions - please see next page for the AT2 CASE STUDY BMA799 Semester 2, 2020 AT2 Business Case Analysis (individual 50%) – Instructions and Case Study Page 3 of 4 AT2 CASE STUDY – SMIS Pty Ltd. SMIS (Scientific Microscopy and Imaging Solutions) Pty Ltd opened in 2005 in WA under the leadership of the Managing Director, Dr Jacqui Parker. Jacqui is one of two SMIS Directors, owning a controlling 51% share of the company. Jacqui is also an adjunct consultant microbiologist with the MENZIES Institute for Medical Research, and a member of the Australian Microscopy and Microanalysis Society (AMMS). The other Director, Professor Shane McDonald, is also an adjunct scientist working with the MENZIES Institute. Shane’s main contribution to SMIS is to provide advice on strategic direction, purchasing / development of the company’s product lines, consulting services, and equipment training. Professor McDonald is a world renowned specialist neuroscientist and has extensive knowledge and expertise with electron, digital and light microscopes as well as a range of imaging equipment. SMIS also employs two technicians, who, under the supervision of the Directors have developed two new products (microscope lenses and digital screening software). SMIS intend to launch these new products on the market within a couple of weeks. They believe these new product developments sit well with their Mission and Vision statements. SMIS’ Mission Statement: • “Our mission is to advance the use of microscopes and imaging solutions and training for all health professionals.” SMIS’ Vision statement: • “We envisage providing all health workers in our community specialised microscopy and imaging expertise through training and support services, and to expand the benefit of these services to their patients.” SMIS also provides consulting services to the Tasmanian Department of