Before you begin, please ensure you have selected your business from the list of businesses provided for your Marketing Plan! A marketing plan is a key part of business success. You will begin writing...

topic is Walmart


Before you begin, please ensure you have selected your business from the list of businesses provided for your Marketing Plan! A marketing plan is a key part of business success. You will begin writing your marketing plan by naming and describing the company for which you are preparing this plan. You will then move on to explain the purpose of a marketing plan, the mission of that business, and its competitive advantage. Prepare this part of the plan in a Word document, using APA style.  The plan should be approximately 2 pages long, not including the cover page and references page.You should use at least two resources, one of which is the company's website.  (Remember: Your final plan in Unit 5 must show at least 4 resources.)  TIP: Use the Writing Assistance Center here in Canvas to save time and earn a higher grade.  Use these headings in bold font in your plan and cover the points beneath each heading. Introduction  · Name and describe the business you will be using for your Marketing Plan. Purpose of a Marketing Plan · Explain the purpose of a marketing plan in general. · How does a marketing plan support a company's goals?   Mission Statement · What is the mission statement of your chosen business? · What does that mission statement mean to you as a customer? Competitive Advantage · What is the competitive advantage of your chosen business? · What does this business do better than its competition?