Before commencing this assignment you must download and read a copy of the following journal article:Steriopoulos, E., & Wrathall, J XXXXXXXXXXRe-imagining and transforming events: Insights from the...

Impact of COVID on Australian Events Industry         6
IMPACT OF COVID ON AUSTRALIAN EVENTS INDUSTRY
Table of Contents
Introduction    3
Impact of COVID 19 on Australian Event Industry    3
Framework for Transforming Events    4
Connectivity    4
Self-Care and Well being    5
Evaluation of the Literary Works in the Events Industry    5
Application in the Contemporary Events    7
Conclusion    8
References    9
Introduction
Every sector of the economic and societal aspects has been hard hit due to the spread of pandemic in Australia. It is evident that economic growth became stagnant and therefore an inheritable transformation was needed in order to boost every sector of the economy. This paper reflects a significant framework for transformation in the events industry as discussed in the research paper by Steriopoulos& Wrathall (2021). The paper effectively presents four pillars that determine the framework for transformation in the events industry responding to the post pandemic strategies.
This paper shall discuss about two pillars; Connectivity and self-care&wellbeing. Thereafter, the aforementioned terms are analyzed based on some literary works. The findings are evaluated and applicable measures are also presented.
Impact of COVID 19 on Australian Event Industry
There is no doubt that every single economy in the globe has been affected and has been adversely impacted due to the spread of COVID-19. Events industry forms an important part of the society and culture. Social distancing and lockdown restrictions have directly impacted the events industry. Statistics confirms that 96% of the total revenue was lost in 2020 itself which is approximately accounted to 1.1 million event days. It is estimated that the total loss in this sector is approximately between $29.4 to $35.7 billion USD in direct expenditure (Miles & Shipway, 2020). Events industry contributes significantly to the Australian economy accounting for about 15.2 billion US dollars indirect GDP impact.
Framework for Transforming Events
Even practitioners believe that things will bounce back and business will recover in an inverted V shaped manner guided by some contextual framework. These frameworks will effectively transform the events industry and will reshape the industry with a better outlook and in resilient manner (Steriopoulos& Wrathall, 2021). It is expected that as technology has been significant aspect in most of the sector’s transformation in the events industry will also be guided by the attribute of technology. However, there are four pillars which shall structure this transformation in the industry (Dury et al., 2021). Formation of connection, meaningful experiences, adaptive capacity and education and self-care and wellbeing are the four important pillars transformation in the framework of the events industry.
Connectivity
It has been effectively pointed out in this study that human connectivity is an important aspect that builds a societal and a cultural connection. This formation of connection in the post pandemic situation will make the events more fruitful. It is evident that human beings look for social connection and research documents that people are reluctant and bored enough with the present scenario (Steriopoulos& Wrathall, 2021). So, events in the future will put a greater emphasis on social connectivity. Connectivity with the environment is also an important aspect that shall guide the transformation in the events industry in the future. It can incorporate environmental goals which allow humans to learn the environmental issues (Carr et al, 2020). Experiences with environmental care will also enhance the human connectivity by inspiring the clients on environmental aspects.
Self-Care and Well being
Self-care and wellbeingare an important aspect that enhances the productivity of the employees and thereby it enhances productivity of the organization. The paper effectively focuses on the fact that providing emotional support to the staff is a significant aspect to ensure wellbeing of the staffs. Showing care for the staffs will eventually enhance the caring attitude of the staffs...