Beerco has $100,000 to spend on advertising in four markets. The sales revenue (in thousands of dollars) that can be created in each market by spending xi thousand dollars in market i is given in the...


Beerco has $100,000 to spend on advertising in four markets. The sales revenue (in thousands of dollars) that can be created in each market by spending xi thousand dollars in market i is given in the file P07_56.xlsx.


a.   To maximize its sales revenue, how much money should Beerco spend in each market?


b.   Use SolverTable to see how a change in the advertising budget affects the optimal sales revenue.



May 22, 2022
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