Because they can be powerful persuasive and informative practices, both advertising and public relations can affect people throughout the world in many ways. Because we’ve witnessed an erosion in...

Because they can be powerful persuasive and informative practices, both advertising and public relations can affect people throughout the world in many ways. Because we’ve witnessed an erosion in international relations, and because globalization has not brought the promised benefit to all, public relations and advertising should work toward bringing more accountability to their practices and acknowledge the communicative and financial power they can have in ameliorating at least some of the problems that we are currently facing as a global society.