Because Colgate still refused to remove the logo, ICCR did form a coalition with civil rights groups such as the NAACP and the National Urban League to start protest campaigns. The protest took many...

Because Colgate still refused to remove the logo, ICCR did form a coalition with civil rights groups such as the NAACP and the National Urban League to start protest campaigns. The protest took many forms, including lobbying at the state and local levels. At one point, after heavy lobbying by the ICCR, the House of Representatives in Pennsylvania passed a resolution urging Colgate to change the name and logo. Similar resolutions had been proposed in the U.S. Congress.