BeatTrop Foods is trying to choose one of three companies to merge with. Seven factors are important in this decision: ■ Factor 1: Contribution to profitability ■ Factor 2: Growth potential ■ Factor...

BeatTrop Foods is trying to choose one of three companies to merge with. Seven factors are important in this decision:


■ Factor 1: Contribution to profitability


■ Factor 2: Growth potential

■ Factor 3: Labor environment


■ Factor 4: R&D ability of company

■ Factor 5: Organizational fit


■ Factor 6: Relative size


■ Factor 7: Industry commonality

The pairwise comparison matrix for these factors is shown in the file P09_35.xlsx. The three contenders for merger have the pairwise comparison matrices for each factor also shown in this file.



Use AHP to determine the company that BeatTrop should merge with.