Based on your reading of Watters-and working witho\lt a diction:11y-rry co develop an accurate definition of the tenn 111nrkcti11g. Does marketing �imply make available needed information about products that people want? Or does marketing play an active role in creating needs and shaping the way people cxpc1ience the world? How does marketing differ f rom ocher fonns of communicacion? How might we define the rdationsbip between marketers and consumers? Which fonns of marketing wouJtl gu:-tlify as ethical? Which fo1111s would qualify :1s unethic:i.l? Is the marketing of antidepressants in Japan ethical or not?
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