Based on your analysis from Part A, and using the same product offering, you are to conduct further research and write 750 words report analysis addressing the following questions: 1. There are five...


Based on your analysis from Part A, and using the same product offering, you are to conduct further research and write 750 words report analysis addressing the following questions:
1. There are five main bases for segmentation: Geographic, Demographic, Psychographic, Benefit and Usage-rate Segmentation. Using your selected brand of a product, provide the detailed analysis of the each segmentation variable. Scholarly sources must support your answer.  2. Now consider Targeting Strategy. Based on your research and application, which targeting strategy do you think selected brand of a product uses? Provide reasons for your answer. 3. In your opinion, which Positioning Bases does this brand of a product tries to convey to its customers. Provide reasons for your answer





Oct 07, 2019
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