Based on the reading of Chapters 16 & 17, as well as the Sinek video, please discuss the following: Book: Griffen, E. (2010). A First look at Communication Theory. New York, NY: McGraw Hill. What, if...

Running Head: Organizational Practices        1
Organizational Practices         
Practices to Improve Organization Culture, Behaviour and Decision Making
The Cognitive Dissonance theory and practice can be adapted by the employees of the organisations to improve the organisational environment. The Cognitive Dissonance theory states that people are conscious about not experiencing dissonance because dissonance enhances psychological conflicts within them. Therefore, according to the theory they should have to include their dissonant thoughts in their present belief to gain emotional equilibrium. Cognitive Dissonance theory is very important in business because by following it employees can eradicate their stress caused by the psychological conflicts for better communication with other...