Based on the ratio analysis below, in which company would you be willing to invest and why? RATIOS Ford Motor Co General Motors Co ANALYSIS Profitability Ratios (%) Gross Margin 15.01 17.9 General...


Based on the ratio analysis below, in which company would you be willing to invest and why?







































































































































































RATIOSFord Motor CoGeneral Motors CoANALYSIS
Profitability Ratios (%)
Gross Margin15.0117.9General Motors Company (GM) has higher ratios than Ford Motors(FM) which indicates GM has higher profitability than FM. Particularly the EBITDA margin and operating margins reflect GM has an edge over FM.
EBITDA Margin8.6615.55
Operating Margin23
Pre-Tax Margin2.715.81
Effective Tax Rate14.965.54
Financial Strength
Quick Ratio1.040.73Quick and Current ratios show that FM is in a much better position to meet short term obligations and daily operating expenses. The Debt/ Equity of FM is higher than GM. FM is more leveraged compared to GM which shows there's more debt in FM balance sheet. Lastly, the interest coverage ratio of GM is much higher showing GM is in a better position to service its interest expense on debt.
Current Ratio1.20.92
LT Debt to Equity2.81.88
Total Debt to Equity7.145.85
Interest Coverage4.5414.05
Valuation Ratios
Price/Earnings Ratio4.935.6When comparing valuation ratios, GM has much higher ratios than FM signifying company shares are overvalued ie. more expensive and the FM ratios are undervalued ie. cheaper compared to industry average ratios.
Price to Sales P/S0.22.2
Price to Book P/B0.91.2
Free Cash Flow per Share2.26-6.95
Management Effectiveness (%)
Return On Assets1.433.6Management effectiveness measures are higher for GM which shows returns are more for GM compared to FM, and GM is working at good returns compared to FM.
Return On Investment2.186.02
Return On Equity10.3821.43
Efficiency
Receivable Turnover2.54.74Receivables turnover is higher for GM which shows that the days of sales outstanding will be less for GM than FM. Inventory turnover is higher for FM indicating the Days of inventory in hand will be less for FM.
Inventory Turnover12.6811.78
Total Asset Turnover0.620.67
Free Cash Flow/Net Income1.97-1.28

Jun 04, 2022
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