Based on the last module, identify the USPs for this entire module.
A.First, think like a consumer who has a limited budget but still wants a feeling of luxury on a Caribbean cruise, then analyze how well each of these cruise lines’ websites appeal to you:
https://www.cunard.com/en-us/cruise-destinations/caribbean
https://www.seabourn.com/en_US/cruise-destinations/caribbean.html
https://www.ncl.com/cruise-destinations/caribbean-cruises
https://www.carnival.com/
https://www.royalcaribbean.com/cruise-destinations#caribbean
https://www.celebritycruises.com/
https://www.princess.com/learn/cruise-destinations/caribbean-cruises/
Note:Even luxury cruise lines offer surprisingly affordable deals to passengers willing to book inside, bottom-grade cabins and to travel on stand-by or at the last minute.
Answer these questions.
1. How much information does each website give you on the cruising experience with their ships?
2. Does the copy and the web layout anticipate and answer your questions, including concerns about COVID and cruises?
3. What benefits does each website spell out for you in copy, not in images?
4. What USPs does each website make clear, if any?
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