Based on Dobson and Kalish XXXXXXXXXXChandler Enterprises produces two competing products, A and B. The company wants to sell these products to two groups of customers, group 1 and group 2. The values...


Based on Dobson and Kalish (1988). Chandler Enterprises produces two competing products, A and B. The company wants to sell these products to two groups of customers, group 1 and group 2. The values each customer places on a unit of A and B are shown in the file P04_123.xlsx. Each customer will buy either product A or product B, but not both. A customer is willing to buy product A if she believes that the Premium of product A is greater than or equal to the Premium of product B and Premium of product A is greater than or equal to 0. Here, the “premium” of a product is its value minus its price. Similarly, a customer is willing to buy B if she believes the Premium of product B is greater than or equal to the Premium of product A and the Premium of product B is greater than or equal to 0. Group 1 has 1000 members, and group 2 has 1500 members. Chandler wants to set prices for each product to ensure that group 1 members purchase product A and group 2 members purchase product B. Determine how Chandler can maximize its revenue. Based on Robichek et al. (1965). At the beginning of month 1, Finco has $400 in cash. At the beginning of months 1, 2, 3, and 4, Finco receives certain revenues, after which it pays bills. (See the file P04_124.xlsx.) Any money left over can be invested for 1 month at the interest rate of 0.1% per month; for 2 months at 0.5% per month; for 3 months at 1% per month; or for 4 months at 2% per month. Determine an investment strategy that maximizes cash on hand at the beginning of month 5.

May 25, 2022
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