BackgroundWhat is the market size for chocolate manufacturing in Australia? Which companies are the main participants in the industry? Examine the competitive landscape to identify and describe 3-4...

CHOCOLATE INDUSTRY IN AUSTRALIA AND ITS CURRENT TRENDS
Table of Contents
Overview of Australian Chocolate Industry    3
Changing Trends and Industry Leaders    3
Critical Aspects Leading to Industry Success    3
References    5
Overview of Australian Chocolate Industry
The chocolate industry in Australia has been very profitable, based on the consistent demand hike, international demand and customer preferences for it, over the last few years. The industry has a significant share in the market, accounting $6.3 billion worth value generated within the year 2018-2019. The industry has used the diversification of products to lure in new customers and create sustainable customer bases. The chocolate industry in Australia not only targeted children, teenagers and young adults, it has also been able to cater interest from elderly and matured customers as well. The competition in the industry has helped it to evolve and propel towards perfection.
Changing Trends and Industry Leaders
Similar to that of international chocolate market, the major players in this industry are Cadbury, Nestle, Mars, Linds, Mondelez, among which Cadbury has the highest market share and multiple Cadbury products are listed...