back to top Case Study Analysis & Evaluation Value: 18% Due Date: 24-Apr-2019 Return Date: 17-May-2019 Length: 2000 Submission method options: N/A - submission not required/applicable Task back to top...

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Case Study Analysis & Evaluation

Task

Journal Entry. The Journal function in Interact2 must be used. External journal sites are not permitted. If your country geo-blocks Interact2 website or your circumstance prevents you from accessing the Internet (eg. due to a disability or if you are in a correctional centre), please contact your lecturer immediately. If it is an office/organisation firewall preventing access, you must find an alternative Internet access point to complete this task.

Warning: Entering or editing data in this journal entry after 2359 hours on 24 April will result in deduction of marks (as specified in Penalties for Late Submission).

A popular budget hair dressing chain, ‘Cut Short, offering basic hair dressing service has received a report that indicates that customers take up to 15 minutes to be checked in, get seated and request their styling preferences.

This is valuable time lost as each salon has a significant queue of customers every day.

To improve its profitability, it has embarked on the following :

a) pre-booking appointments through the website - a customer can select their services (e.g. trim, re-style, blow wave) – date and time of day

b) once pre-booking is completed - customer can choose to pay for their booked service via a payment gateway (credit card, PayPal, etc). Those who haven’t paid 24hrs prior to their scheduled appointment, will have their booking cancelled.

c) to encourage pre-booking, appointments booked online will receive a 10% discount.

d) customers not arriving on time to be checked in for their appointment will be levied a surcharge.

The system also has a hair product purchasing option. Customers can order hair products (shampoo, conditioner, styling products) online, pay and pick up their purchases at the

time of their appointment.

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Question 1 (1500 words)
Write a well presented report for the above outlining the business operation to the CEO of Cut Short. Provide any three recommendations that are well substantiated with journal literature and referenced correctlyto supportthis service. (You may use the reasons/justifications above or use your own - thatsupportthis service).


Question 2 (500 words)
Provide any two suggestions into improving business service/operation offerings substantiated with current literature. These two items have not been mentioned above. An example could be customer service training.

All referencing to be done in APA 6th edition. Only one reference list is required at the end of both questions.

Rationale

This assessment task will assess the following learning outcome/s:

• be able to analyse the efficiency of information delivery and manage the information and Information Systems.


• be able to evaluate information capability and delivery options.

Marking criteria and standards

Question 1

Presentation

After you "Create Journal Entry", please click "Post Entry"
You are given full editing rights even after you post - even the ability to delete that Post.
It will also enable the lecturer/marker to provide you assistance prior to deadline.
If you "Save Entry as Draft", only you can see it and in the past, many students forget to
click on "Post Entry" which means you have not submitted your assignment at all when the
deadline has passed.

ALERT: Some students prefer to cut-and-paste from a word processor, and
depending on their settings, this may cause formatting problems later.

Journal Presentation Formatting Requirements:
1. Journal space on Interact2 presentation text width between 85-95 characters including spaces.
2. Font types and sizes consistent (use Arial 12pt) throughout and paragraphs well formed.
3. Submit answers to all work in one single journal entry.
4. No attachments to journal entry allowed.
5. Avoid using dot points, bulleted points, numbered points in your work. Lists do not display your
understanding of the subject matter and may even appear disjointed to the reader/marker.
6. Meet word limits in each question (allowance of +/- 5%). Table of contents are not required.
Reference List is not included in the word count.
(Failure to follow all the above rules, [eg. if you do not meet word limit for one question but meet for the others]
this is considered as not meeting word limit for all: no partial mark allocated.)
7. Use either UK spelling or USA spelling but do not mix both.
8. All work presented should be carefully proofed, so that spelling and typographical errors are
corrected.
9. All language used should not be sexist.
10. If acronyms and jargon are used, please explain them in the first instance, then use the
abbreviated form in the rest of the report.
11. Appendices are not to be used.
12. Use of headings and sub-headings can be used for clarity.
13. It is important to get the balance right between the citing of referenced material and your
own interpretation and ideas. When using your own thoughts and ideas, you can signal the
reader by using words and phrases such as 'it can be argued that...", "it is evident that..." and
"it seems as though..."
14. Writing in the third person is expected in all pieces of work.
15. Do not submit multiple copies (or versions) of your work. If you do, the marker will only
pick the one with the lowest mark awarded. You have full editing rights, kindly remove all
unnecessary material before date due.
16. All date/time mentioned and used is in Australian Eastern Standard Time (or Australian
Eastern Daylight Savings Time) or Sydney time.