BA (Hons) Business Administration Page 1 of 6 MKT7004 International Marketing Formal Report Date for Submission: Please refer to the timetable on ilearn. (The submission portal on ilearn will close at...

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BA (Hons) Business Administration Page 1 of 6 MKT7004 International Marketing Formal Report Date for Submission: Please refer to the timetable on ilearn. (The submission portal on ilearn will close at 14:00 UK time on the date of submission) Page 2 of 6 Assignment Brief As part of the formal assessment for the programme you are required to submit an International Marketing assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. Learning Outcomes: After completing the module, you should be able to: 1. Identify and analyse trends within the marketing environment 2. Assess the effectiveness of various tools for gathering marketing information. 3. Critically analyse the main approaches to international marketing 4. Identify and critically analyse information needed to establish and implement effective global marketing decisions, policies and strategies 5. Develop, evaluate and justify appropriate international marketing strategies for a mix of different economies and organisations 6. Critically evaluate the appropriateness of e-business strategies 7. Responsible Global Citizenship: Understand global issues and their place in a globalised economy, ethical decision-making and accountability. Adopt self- awareness, openness and sensitivity to diversity in culture. Your assignment should include: a title page containing your student number, the module name, the submission deadline and a word count; the appendices if relevant; and a reference list in Arden University (AU) Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work. Maximum word count: 5000 words Please note that exceeding the word count will result in a reduction in grade proportionate to the number of words used in excess of the permitted limit. Page 3 of 6 Assignment Task Background Sentilental are a small manufacturer of healthy snack foods (assume they are based in the country you reside in). They produce a range of low fat, vegan snacks. From small beginnings, they won a food innovations award and were awarded a contract to supply a national food retailer. They currently have sales of £1.2m per annum (or the equivalent in your local currency). The company realizes that there are opportunities to grow their business by expanding to overseas countries but require some expert advice before deciding where to expand and how. You have been approached by the owner - in your role as an International Marketing Consultant - to address the following: Task 1 Select two potential, contrasting overseas markets and discuss the differences likely to be encountered in expanding from the home market (cultural, economic and so on). (1000 words) (20 marks) (LOs: 1 and 2) Task 2 Evaluate three different market entry strategies you might consider utilising. (2000 words) (40 marks) (LOs: 3, 4 and 5) Task 3 Provide an evaluation of e-business opportunities for one of the markets discussed in Q1. In addition, you should comment on the strategies you will utilise to optimise the organisation’s stance on global citizenship and ethical behaviour. (2000 words) (40 marks) (LOs: 5, 6 and 7) (Note: Sentilental is a fictitious company) Page 4 of 6 Formative Feedback You have the opportunity to submit a one-page executive summary of your assignment to receive formative feedback. The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner. Your work must be submitted to the module tutor no later than two weeks prior to the submission deadline. This is to allow time for you to reflect on the feedback and draft your final submission. Formative feedback will not be given to work submitted after the above date. Guidelines: You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system. The My Study Skills Area contains the following useful resources: Guide to Harvard Referencing http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Harvard_Quick_Ref_Guide.pdf Guide to Harvard Citation http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Guide_to_Harvard_Citation.pdf You must use the AU Harvard Referencing method in your assignment. Additional notes: Students are required to indicate the exact word count on the title page of the assessment. The word count excludes the title page, executive summary, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables. See ‘Word Count Policy’ on the homepage of this module for more information. Assignments submitted late will not be accepted and will be marked as a 0% fail. Your assessment should be submitted as a single Word (MS Word) or PDF file. For more information please see the “Guide to Submitting an Assignment” document available on the module page on iLearn. You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is on the homepage of your module and also in the Induction Area). http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Harvard_Quick_Ref_Guide.pdf http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Guide_to_Harvard_Citation.pdf Page 5 of 6 Assessment Criteria (Learning objectives covered - all) Level 6 study represents the student’s increasing autonomy and independence in relation to their knowledge, understanding and skills. At Level 6, students are expected to demonstrate problem solving skills in both practical and theoretical contexts. This should be supported by an understanding of appropriate theory, creativity in expression and thought based on independent but informed judgments. Students should demonstrate the ability to seek out, invoke, analyse and evaluate competing theories and claims to knowledge and work in a critically constructive manner. Work at this level is articulate, coherent and skilled. Grade Mark Bands Generic Assessment Criteria First (1) 80%+ An exceptional knowledge base exploring and analysing the discipline, its theory and any associated ethical considerations. The work demonstrates extraordinary independence of thought and originality. There is exceptional management of learning resources and a high degree of autonomy is demonstrated which goes above and beyond the brief. The work demonstrates intellectual originality and creativity. Writing is exceptionally well structured and accurately referenced throughout. Where appropriate, outstanding professional skills are demonstrated. The work is original and with some additional effort could considered for internal publication. 70-79% An excellent information base within which the discipline is explored and analysed. There is considerable originality in the approach and the work demonstrates confidence and autonomy and extends to consider ethical issues. Learning resources have been managed with exceptional confidence and the work exceeds the assessment brief. Writing is exceptionally well structured and accurately referenced throughout. Where appropriate, an excellent level of professional skills are demonstrated and the work demonstrates a high level of intellectual and academic skills. Upper second (2:1) 60-69% A very good knowledge base which explores and analyses the discipline, its theory and any associated ethical issues. There is evidence of some originality and independence of thought. A very good range of learning resources underpin the work and there is clear evidence of self-directed research. The work demonstrates the ability to analyse the subject and apply theory with good academic and intellectual skills. Academic writing skills are good, expression is accurate overall and the work is consistently referenced throughout. Lower second (2:2) 50-59% A satisfactory understanding of the discipline which supports some analysis, evaluation and problem-solving within the discipline. There may be reference to some of the ethical considerations. The work shows a sound level of competence in managing basic sources and materials. Academic writing skills are good and accurate overall and the work is planned and structured with some thought. Professional skills are satisfactory (where appropriate). The work may lack originality but academic and intellectual skills are moving into the critical domain. The work is referenced throughout. Page 6 of 6 Third (3) 40-49% Basic level of performance in which there are some omissions in the understanding of the subject, its underpinning theory and ethical considerations. There is little evidence of independent thought and the work shows a basic use of sources and materials. Academic and intellectual skills are limited. The work may lack structure overall. There are some difficulties in developing professional skills (where appropriate). There is an attempt to reference the work. Marginal Fail 30-39% A limited piece of work in which there are clear gaps in understanding the subject, its underpinning theory and ethical considerations. The work shows a limited use of sources and materials. Academic and intellectual skills are weak and there are errors in expression and the work may lack structure overall. There are difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative. 29% and below A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations. The work shows little evidence in the use of appropriate sources and materials. Academic writing skills are very weak and there are numerous errors in expression. The work lacks structure overall. Professional skills (where appropriate) are not developed. The work is imitative.