Autumn 2018 Portfolio Effectiveness in the Business World (EBWO3001) Student Name: Student Number: XXXXXXXXXXLecturer Name: Assessed Learning Outcomes: 1. Demonstrate an understanding of the concept...

Autumn 2018 Portfolio
Effectiveness in the Business World
(EBWO3001)
Student Name:
Student Number:
Lecturer Name:

Assessed Learning Outcomes:
1. Demonstrate an understanding of the concept of the organisation and the environment in which it operates, including determining the competitive advantage for an organisation.
2. Identify and analyse organisational operations, responsibilities
3. Discuss the needs of the consumer and people who work in a business.
4. Recognise a range of issues related to business and how they interlink.
    
How you are required to approach your Assignment
As a requirement for the completion of this portfolio, you should first decide on a type of business you would like to research from the list provided, your answers to the tasks below should relate to this business chosen.
List of Business’s to choose from:
Nike, Samsung, Facebook.
    Tasks
    Contents (350-400 words per task)
Total word limit: 1500 words (+/- 10%)
    
Page
    Learning outcomes
    Task 1
    a. Briefly describe the nature, background and history of a business you have chosen from the list
b. In what ways could PESTEL be useful in helping the business to meet its objectives?
    
3
    
LO1/4
    Task 2
    a. In what ways is ‘globalisation’ having an impact on your chosen business? Discuss two examples.
b. How has technology helped the chosen business to succeed in its daily operations?
    
4
    
LO1/2
    Task 3
    a. Briefly identify the targeted customers the business tailor to. Why is it important for a chosen business to understand its customers?
b. Describe TWO ways in which your chosen business can attract and keep more customers.
    
5
    
LO1/3
    Task 4
    a. What is the role of ethics in your chosen business?
b. With examples from similar or competitive businesses, describe how your chosen business is combating Carbon Emissions and reducing Co2.
    
6
    
LO3/4
    
    References (in full Harvard style – see your EAP 1 note)
    7
    
This portfolio is a working document that MUST be completed over the 10-week course.
By the end of the 10-week course, you should have completed 4 tasks. You will also be required to work on your portfolio during your weekly tutorial sessions.
ASSESSMENT – PORTFOLIO
    Task 1
    Learning Outcomes
    a. Briefly describe the nature, background and history of a business you have chosen from the list
b. In what ways could PESTEL be useful in helping the business to meet its objectives?
    
LO1/4
    
Your answer should go in the box below.
    a.
The business chosen is Samsung. Samsung is a south Korean multinational company. This company has headquarters in Samsung town, Seoul. It was founded by l. There are many businesses affiliated with Samsung. In 1960s, the company had entered in the field of electronics. After 1987, company is divided into four business group. After 1990, the mobile phones and semiconductor has become the primary source of the income (Samsung, 2018). It has now become one of the most valued global companies in the world.
For the past 10 years, this group has brought a lot of changes in its business strategies. Korean environment has been proven remarkable in the growth of the business of Samsung. During Frankfurt announcement by the company in 1993, company is greatly supported by the government. According to Han (2011), the credit of their success goes to their structure. Samsung has changed it years old corporate structure to acquire weak market and to cope up with the competition. Their new structure involve ownership, future strategy office and professional CEOs of the subsidiary businesses. Their fast decision-making policies and always looking forward to grab new opportunities has given new heights to the company.
b.
PESTEL is a strategy analysing tool which is used to assess the external factors. These factors are political, economic, social, technological, environment and legal. The process is start with the in-depth analysis of the organisation. The analysis can be done on entire fire or its business unit or the new venture of the company. This help company to stay ahead of all the things that can happen in the particular market. It helps the decision-maker an outlook of the change that may appear in that particular market...