Answer To: attached the student resources. If you need to use the location please use NSW, Australia
Anjali answered on Apr 17 2024
Develop a Marketing Budget Analysis and Recommendations Report.
1. Send an email to management.
Respected sir,
The marketing budget performance report is generated in concern of blue healer spa and it is analysed that that the overall projected budget that is required for the marketing and advertisement of the blue healer is $93,600. Whereas the overall actual budget that is required for the marketing and advertisement of the blue healer is $92,850. The total Difference/deviation in expenses for marketing Activity for this year is calculated as $750 and this deviation is due to several factors like technical expertise required, resources required and time required corresponding to the activity. It is suggested that the expert must be hired to define the projected budget so that realistic budget can be defined that help to reduce the deviation between the projected and actual cost of the marketing expenditure; it is the foremost responsibility of the team leaders to hire the good talent in the company. IT is also suggested that training is must for the newly hired team members because it help to reduce the extra cost required to manage the implications. It is suggested that the budget planner must include all the relevant or miscellaneous factors that are required for the marketing of the company, in this budget the factors like training of the employee or newly hired employee who are responsible for the project success is neglected, there are certain factors that cannot be neglected when we are talking about the marketing budget of a company. I am attaching the Marketing Budget Analysis and Recommendations Report kindly go through that for the further details related to company’s market budget analysis:
Marketing Budget
Analysis and Recomemmendations Report.docx
Marketing Budget Analysis and Recommendations Report
Introduction
Outline the purpose of the report.
The major purpose of this report is to analyse the marketing budget in brief, on the basis of which some recommendation have been suggested to the blue healer. On the basis of the previous years the analysis of the budget has been performed that help to define the budget for the upcoming years. The marketing budget includes the different activities that define the total or overall expenses of the company on marketing. There are certain activities like sales, research, online marketing, online research, social media marketing, national marketing, local marketing and public relation based campaigning that are involved in overall marketing expenditure in this budget all these activities are considered to define the overall marketing expense of the company. it is necessary to consider these activities because on the basis of these activities the interest of the target market can be retained. For Ensuring the success of the business it is necessary to consider the different marketing channels of the company, that help to generate the leads and traffic of the audience for the company. The new customer can be generated by implanting the customer oriented strategies.
Marketing Budget Information
From the performed analysis it is reflected that the overall projected budget that is required for the marketing and advertisement of the blue healer is $93,600. Whereas the overall actual budget that is required for the marketing and advertisement of the blue healer is $92,850. Yearly and monthly analysis of the budget is performed in this approach using vertical and horizontal analysis technique. The overall projected budget for staff and personal campaigning is equivalent to $9,600 whereas the projected budget sales support campaigning is equivalent to $6,000. This analysis also shows the projected budget for advertising is equivalent to $12000, but the overall projected budget for public relation campaigning is equivalent to $12000.This marketing budget also defines that the projected budget required for research in the company is $6000, where as this value for national marketing is calculated as $12000. This budgetary analysis also entails that the overall projected budget for local marketing is equivalent to $12000 same as the value of content marketing that is also equal to $12000. The overall projected budget for content marketing is reflected as $12000. Following are the details of the expected or projected budget for marketing:
Master Marketing Budget (monthly)
2020 - 2022 FY Projected expenses
Marketing Activity
July
August
September
October
November
December
January
February
March
April
May
June
2019/20 Total
staff/personnel
800
800
800
800
800
800
800
800
800
800
800
800
$9,600
sales support
500
500
500
500
500
500
500
500
500
500
500
500
$6,000
advertising
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
public relations
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
research
500
500
500
500
500
500
500
500
500
500
500
500
$6,000
National marketing
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
local marketing
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
content marketing
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
social media and online
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
Total
$7,800
$7,800
$7,800
$7,800
$7,800
$7,800
$7,800
$7,800
$7,800
$7,800
$7,800
$7,800
$93,600
2021-2022 Actual Expenses
Marketing Activity
July
August
September
October
November
December
January
February
March
April
May
June
2019/20 Total
staff/personnel
850
800
800
800
800
850
600
800
700
800
600
600
$9,000
sales support
300
500
500
550
500
500
500
450
500
500
500
500
$5,800
advertising
850
1000
1000
1100
1000
1100
1000
1000
1000
1000
1000
1000
$12,050
public relations
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
research
500
500
500
500
500
500
500
500
500
500
500
500
$6,000
National marketing
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
local marketing
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
$12,000
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