attached the student resources. If you need to use the location please use NSW, Australia

1 answer below »

View more »
Answered 3 days AfterApr 14, 2024

Answer To: attached the student resources. If you need to use the location please use NSW, Australia

Anjali answered on Apr 17 2024
17 Votes
Develop a Marketing Budget Analysis and Recommendations Report.
1. Send an email to management.
Respected sir,
The marketing budget performance report is generated in concern of blue healer spa and it is analysed that that the overall projected budget that is required for the marketing and advertisement of the blue healer is $93,600. Whereas the overall actual budget that is required for the marketing and advertisement of the blue healer is $92,850. The total Difference/deviation in expenses for marketing Activity for this year is calculated as $750 and this deviation is due to several factors like technical expertise required, resources required and time required correspond
ing to the activity. It is suggested that the expert must be hired to define the projected budget so that realistic budget can be defined that help to reduce the deviation between the projected and actual cost of the marketing expenditure; it is the foremost responsibility of the team leaders to hire the good talent in the company. IT is also suggested that training is must for the newly hired team members because it help to reduce the extra cost required to manage the implications. It is suggested that the budget planner must include all the relevant or miscellaneous factors that are required for the marketing of the company, in this budget the factors like training of the employee or newly hired employee who are responsible for the project success is neglected, there are certain factors that cannot be neglected when we are talking about the marketing budget of a company. I am attaching the Marketing Budget Analysis and Recommendations Report kindly go through that for the further details related to company’s market budget analysis:
Marketing Budget
Analysis and Recomemmendations Report.docx
Marketing Budget Analysis and Recommendations Report
Introduction
Outline the purpose of the report.
The major purpose of this report is to analyse the marketing budget in brief, on the basis of which some recommendation have been suggested to the blue healer. On the basis of the previous years the analysis of the budget has been performed that help to define the budget for the upcoming years. The marketing budget includes the different activities that define the total or overall expenses of the company on marketing. There are certain activities like sales, research, online marketing, online research, social media marketing, national marketing, local marketing and public relation based campaigning that are involved in overall marketing expenditure in this budget all these activities are considered to define the overall marketing expense of the company. it is necessary to consider these activities because on the basis of these activities the interest of the target market can be retained. For Ensuring the success of the business it is necessary to consider the different marketing channels of the company, that help to generate the leads and traffic of the audience for the company. The new customer can be generated by implanting the customer oriented strategies.
Marketing Budget Information
From the performed analysis it is reflected that the overall projected budget that is required for the marketing and advertisement of the blue healer is $93,600. Whereas the overall actual budget that is required for the marketing and advertisement of the blue healer is $92,850. Yearly and monthly analysis of the budget is performed in this approach using vertical and horizontal analysis technique. The overall projected budget for staff and personal campaigning is equivalent to $9,600 whereas the projected budget sales support campaigning is equivalent to $6,000. This analysis also shows the projected budget for advertising is equivalent to $12000, but the overall projected budget for public relation campaigning is equivalent to $12000.This marketing budget also defines that the projected budget required for research in the company is $6000, where as this value for national marketing is calculated as $12000. This budgetary analysis also entails that the overall projected budget for local marketing is equivalent to $12000 same as the value of content marketing that is also equal to $12000. The overall projected budget for content marketing is reflected as $12000. Following are the details of the expected or projected budget for marketing:
    Master Marketing Budget (monthly)
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    2020 - 2022 FY Projected expenses
     
     
     
     
     
     
     
     
     
     
     
    Marketing Activity
    July
    August
    September
    October
    November
    December
    January
    February
    March
    April
    May
    June
    2019/20 Total
    staff/personnel
    800
    800
    800
    800
    800
    800
    800
    800
    800
    800
    800
    800
    $9,600
    sales support
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    $6,000
    advertising
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    public relations
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    research
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    $6,000
    National marketing
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    local marketing
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    content marketing
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    social media and online
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    Total
    $7,800
    $7,800
    $7,800
    $7,800
    $7,800
    $7,800
    $7,800
    $7,800
    $7,800
    $7,800
    $7,800
    $7,800
    $93,600
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    2021-2022 Actual Expenses
     
     
     
     
     
     
     
     
     
     
     
     
    Marketing Activity
    July
    August
    September
    October
    November
    December
    January
    February
    March
    April
    May
    June
    2019/20 Total
    staff/personnel
    850
    800
    800
    800
    800
    850
    600
    800
    700
    800
    600
    600
    $9,000
    sales support
    300
    500
    500
    550
    500
    500
    500
    450
    500
    500
    500
    500
    $5,800
    advertising
    850
    1000
    1000
    1100
    1000
    1100
    1000
    1000
    1000
    1000
    1000
    1000
    $12,050
    public relations
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    research
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    500
    $6,000
    National marketing
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    local marketing
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    1000
    $12,000
    content...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here
April
January
February
March
April
May
June
July
August
September
October
November
December
2025
2025
2026
2027
SunMonTueWedThuFriSat
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
00:00
00:30
01:00
01:30
02:00
02:30
03:00
03:30
04:00
04:30
05:00
05:30
06:00
06:30
07:00
07:30
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
21:30
22:00
22:30
23:00
23:30