Assessment Task 1 (BSBMGT617)Develop business planSubmission detailsCandidate’s namePhone no.Assessor’s namePhone no.Assessment siteAssessment...

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Answered 6 days AfterDec 29, 2022

Answer To: Assessment Task 1 (BSBMGT617)Develop business planSubmission detailsCandidate’s...

Shubham answered on Dec 31 2022
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Assessment 1
Part A
Executive summary
The study includes providing the description of Fast Track Couriers. It includes defining marketing activities of the business along with categories of services that are offered by the business. The marketing includes using social media channel for r
eaching most number of users. It is estimated to have the growth of 5% per year. The risk in the business includes delay in shipment and damage of the parcel.
Introduction
The study describes about business plan for Fast Track Couriers. Courier services handle everything, from shipping to duty and tax costs, and allow you to track your last mile delivery as it makes multiple stops before arriving at its destination. It can concentrate on making parcel deliveries as simple as possible. It includes describing about the plan and services that are offered by the business.
Description of the business (background)
Fast Track Couriers is the courier company and the business function includes delivering packages. The strategic goal includes growing the business and it can help in increasing the business profits. It includes expanding the delivery route. The operational goal of Fast Track Couriers is providing commerce deliveries to the regional NSW in 12 months. It can help in increasing sales of the business by 40% in the next 3 years. The business strategy includes allocation of drivers for ensuring that drivers have the ability for unloading and loading heavy packages.
Business products and services
The service includes option for the overnight services. It ensures that the parcel gets delivered in 24 hours. The parcel can be transported to local depot closest to the delivery address in the early hours. It ensures providing services and ensures that it can reach right person at right time. It provides time of estimation along with tracking ID. The service is ideal for most places. It provides with inexpensive service for all types of couriers and it ensures emergency delivery for medical supplies, accounting forms and hospitals.
Marketing activity – the market
The communication plan for the business includes analysis of information and it provides good ideas for collecting feedback from partners, employees and clients. This required development of taglines for describing the business and it should use key messages across all communication efforts (Franco‐Santos and Otley, 2018). It requires defining the target audience for communication and it can help in identifying segments of customers. The selection of communication channels is best suited for reaching the target audience and it requires cost-benefit analysis that can help in narrowing down the analysis. It is used with the combination of digital and traditional channels. The communication plan should include defining a group of stakeholders that will receive messages.
Business operations
The strategy includes...
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