Attached is the whole project description so that you can understand what it is all about.For this one page I only want you to do the historical performance. We choose Amazon as company.Add a...

Attached is the whole project description so that you can understand what it is all about.











The main objective of the project is to help you implement the knowledge acquired in the Accounting Program to design and deliver an impactful presentation. To accomplish this goal, each group will select a publicly traded company and, taking the perspective of an equity investor, provide an analysis of the firm’s standing and prospects. The analysis should encompass issues such as: Background, business model, and operations Management team Environmental, social, and governance (ESG) initiatives and challenges Recent events (e.g., merger and acquisition activities, litigations, key projects) Important non-financial metrics (e.g., new subscribers and churn rate for subscription- oriented firms) * Historical performance e Performance relative to a (group of) peer firm(s) ® And, of course, anything else the team considers important! I include the FSA Project assignment, and the associated financial ratios template, developed by and courtesy of Prof. Stephen Bryan (https://www.theaccountingoasis.com/about-us). Since 1) the main deliverable for our project is a presentation, rather than a written report, 2) I request you select your own US public firm and peer(s), and 3) you are responsible for collecting the necessary financial data, I include the FSA Project assignment files as a reference, rather than using it as the project guideline. Although you are free to organize your presentation in the manner you feel will best deliver your message, I encourage you to review Prof. Bryan's templates. There are multiple resources for the project. For example: * EDGAR (sec.gov) provides a repository of filings for US public firms dating back to the mid 1990’s. * Baruch College has a subscription to CALCBENCH (https://www.calcbench.com/baruch), which offers standardized data based on the XBRL filings of US public firms. * Seeking Alpha (https://seckingalpha.com/) provides a variety of resources on public firms, including conference call transcripts. e The firm’s own website. The final presentation will be to the class. All group presentations will be held during the last 3 scheduled class sessions. The target presentation length is 15-20 minutes, as each group member PLEASE NOTE: THIS ASSIGNMENT AND THE RESULTANT PRESENTATIONS IN NO WAY CONSTRUE INVESTMENT ADVICE! should plan to speak for about 5-7 minutes. As stated in the syllabus, the presentations should meet the following criteria: 1. They should be well-organized and efficient. 2. They should include effective visual aids. 3. They should demonstrate each group member’s basic presentation skills (e.g., making eye contact with the audience, avoiding distracting behavior, etc.). 4. They should hold the attention of the audience. 5. They should demonstrate skill in coordinating with other group members. 6. They should convey the impression that each speaker and the team as a whole is knowledgeable about the topic. As a reminder, a consultant from Baruch’s Schwartz Communication Institute will assist us in meeting these goals. Each group will meet with a Schwartz Institute coordinator to conduct rehearsals, review videotapes, and receive feedback. All students must schedule and attend one rehearsal outside of class hours. The rehearsal is required! Accompanying the presentation to the class, each group should submit their slides and a report (no longer than one page, single space!) describing the contribution of each team member to the project, together with a brief discussion of what you learned from your interaction with Baruch’s Schwartz Communication Institute fellow.