Attached documentHighlighted parts are the hints and expectations of the professor.In the end of the document, is the layout of the report.
Subject: International business Topic: Harley Davidson Motorcycles, expansion into either Bolivia or Uzbekistan Choose only one country out of Bolivia and Uzbekistan Word count: 2600 words Referencing: APA Task: You are a representative from the internationally famous consultancy firm 'Prestige Worldwide', who have been contracted by your selected case company, i.e. Harley Davidson motorcycles. Your client is looking to expand their operations internationally but are unsure of the best approach for their internationalisation. In particular, they are seeking your recommendations on the following key issues: 1. Given their respective levels of international competitiveness in your client's industry, which of the two countries would be most advantageous for the firm's international expansion? Justify your answer using relevant theory, models or concepts.
HINT: Which of the two countries would include the manufacturing country, i.e USA and which one out of the two Bolivia or Uzbekistan. Relevant theory: Porter’s Diamond theory, which includes factor endowments, firm strategy, structure of the firm, rivalry, demand conditions, relating and supporting industry. 2. Which internationalisation strategy would be most appropriate for expansion into your chosen target market (country)? Justify your answer using relevant theory, models or concepts.
HINT: Connecting it to Porter’s diamond theory, explain why the company, i.e. Harley Davidson uses differentiation strategy. Secondly, which internationalisation strategy would be most appropriate, decide between one of these Global standardised strategy, transnational strategy, localization strategy, international strategy. 3. Is establishing a wholly-owned subsidiary through FDI an appropriate way for your client to enter the chosen target market (country)? If not, what alternate entry mode is best, and why? Justify your answer using relevant theory, models or concepts.
HINT: Use Dunning’s eclectic paradigm (Ownership advantage, location advantage, internalization advantage) to see if a wholly owned subsidiary through FDI is good, if yes then justify. If no, then justify which entry mode would be best for Harley Davidson to expand into the chosen country, i.e. either Bolivia or Uzbekistan. Layout: Preliminaries · Title page · Table of contents · Executive summary (Expectations: should include a summary of purpose, company background info, findings of all three questions, and conclusion) Introduction (Expectations: need to be done in comprehensive detail) · Purpose/Introduction · Company Background/Info · Assumptions · Limitations · Outline of the report/layout Body (Expectations: For all three questions, Identifies the relevant international business concepts, models and theories covered this semester. Applies these concepts, models and theories in detail, with strong links to the chosen case. Produces strong insights that are well-supported by evidence of research) · Target market (Question 1) · International strategy (Question 2) · Entry mode (Question 3) Also, include at least 9 academic journal studies for this section. (VERY IMORTANT) Conclusion (Expectations: Summarise the main points from the discussion in detail, and provide thorough, insightful concluding statements.) · Summary and overall recommendation