Attached are questions we already created and need more. 5-7 important demographic questions then; Craft 60 multiple choice questions for an online survey to determine what customers get online vs in-person dealership visits? Our goal is to determine what the future may look like. How quickly will changes become standardized?
Group 4 Dealership Experience Survey 1. Mark only one oval. Car dealership Car service center Car 2nancing/lender None of the above 2. Mark only one oval. Other: Male Female Group 4 Dealership Experience Survey * Required Are you or your immediate family members currently employed by or have ever been employed by the following industries: * What is your gender? 3. Mark only one oval. Under 18 18-24 25-34 35-44 45-54 55-64 65+ 4. Mark only one oval. Single/never married Married Separated Divorced Widowed 5. Mark only one oval. I am the sole decision maker Someone else is the sole decision maker I share the decision making with someone What is your age? What is your marital status? Who makes the vehicle purchase decisions in your household? 6. Mark only one oval. High School diploma/GED Some college College graduate Post-graduate or higher 7. Mark only one oval. Full-time employment Part-time employment Retired Unemployed Homemaker 8. Mark only one oval. Under $45k $45k - $80k $80k - $120k $120k+ What is the highest level of education you have completed? What is your current employment status? What is your household annual gross income? 9. Mark only one oval. Within the past 6 months Within the past 12 months 1-2 years ago 2-5 years ago 5+ years ago I have never purchased a vehicle 10. Mark only one oval. Within 6 months Within 12 months 1-2 years from now 2-5 year from now Unsure 11. Mark only one oval. I only buy new cars I only buy used cars I have bought both new and used cars. How long ago did you last purchase a vehicle? When do you plan on purchasing your next vehicle? Do you prefer to purchase new or used vehicles? 12. Mark only one oval. Other: I only buy from major dealerships (e.g. Gillman, Sterling McCall, Carmax, etc.) I only buy from small lots I only buy from individuals I'm open to different types of sellers. It depends on the situation. 13. Check all that apply. I talk to friends and family. I spend less than 2 hours looking at car reviews/specs online. I spend more than 2 hours looking at car reviews/specs online. I spend less than 2 hours looking at dealership websites and reviews. I spend more than 2 hours looking at dealership websites and reviews. I do enough research beforehand that I know exactly what I want and where to go to get it. I don't do much research before going to a dealership. Please check the box that best describes how you buy your cars. When thinking about your previous car purchases, how would you describe the research you do before purchasing a car? (Check all that apply) 14. Check all that apply. 15. Mark only one oval. Have my questions answered by a knowledgeable sales person Compare vehicles in person rather than in pictures Test drive Negotiate purchase price Financing Purchasing parts and accessories Thinking about the steps involved in purchasing a car, tell us if you prefer to do these vi!ually (via the website or email communication) or in person at a dealership. Online At the Dealership Learn about a car's features, trim packages, and safety rating Customize your car Select a service package Negotiate purchase price Financing/payment Learn about a car's features, trim packages, and safety rating Customize your car Select a service package Negotiate purchase price Financing/payment What is the primary reason that brings you to a dealership? 16. Mark only one oval. Not all that important 1 2 3 4 5 Very important 17. Mark only one oval. Yes No 18. Mark only one oval. Completely contactless Minimal contact Contact is 2ne Thinking about your next car purchase at a dealership, how impo!ant is it to you that the dealership practice Covid-19 safety measures, i.e. social distancing, masks, cars sanitized between test drives, etc. Are health and safety concerns delaying your next visit to a dealership? Are you waiting for the pandemic to subside before returning to a dealership? When thinking about your next car buying experience, how much contact do you want to make with personnel at the dealership? 19. Mark only one oval. 1 hour 2 hours 3 hours 4 hours 5+ hours 20. Check all that apply. Thinking about your next visit to a dealership, what is the ideal amount of time you would like to spend at the dealership from the time of arrival to leaving with keys in hand? Please rate the following things you are looking for in a dealership. Not important at all Slightly important Important Extremely important Knowledgeable sales people Plenty of vehicles on the lot Free refreshments Upscale/posh environment A kids area to keep them entertained An informative & helpful website A good service center Good deals on cars Time-saving tools like making appts, completing 2nancing online, etc Knowledgeable sales people Plenty of vehicles on the lot Free refreshments Upscale/posh environment A kids area to keep them entertained An informative & helpful website A good service center Good deals on cars Time-saving tools like making appts, completing 2nancing online, etc 21. Check all that apply. 22. Mark only one oval. 1 week or less 2 - 3 weeks 1 month 3 months 6 months I would not purchase a car if I have to wait. 23. How impo!ant are these factors in choosing one dealership over another? Not important at all Slightly important Important Extremely important Good prices on vehicles Convenient location Reputation of the dealership Top rated service center Excellent customer service Good prices on vehicles Convenient location Reputation of the dealership Top rated service center Excellent customer service Considering the nationwide sho!age of vehicles, how long are you willing to wait for a vehicle to be delivered a"er you purchase it? What's the worst thing about buying a car in 2021? 24. This content is neither created nor endorsed by Google. Tell us about your ideal experience at a dealership. If you could create the pe#ect car-buying experience, what does that look like? Forms