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Introduction
Big data is used for specifying the indication that is used for describing the vast use of data that are huge in size. This technology can help in specifying the massive amounts of data that are hard to transform and investigate with the use of the conventional tools of management. Big data technology uses software that is incorporated with data mining, data sharing, data visualization, and data storage. It includes the use of techniques and tools that are used for the transformation and investigation of data. It is defined for analysis, process, and extraction of information for large and complex data set.
Importance of digital transformation in the organization
Big data technology help the organization in harnessing data and it used for identification of new opportunity. This provides with more efficient operation with higher profits. Big data technology provides with significant cost advantage that comes with storing a large amount of data. This can help in the identification of efficient ways for doing the business. Thie technology provides better in-memory analytics along with the combination with the ability for analysis of the new source of data. It provides business provides with an analysis of information for making decisions based on learnings. It provides the ability to gauge customer satisfaction and needs through analytics. The use of big data analytics can help in creating new products for meeting the needs of customers.
Big data helps the company in the generation of valuable insight and it refined the marketing technique and campaigns. It used machine learning projects for training machines, the use of advanced analytics applications, and productive modeling. The big data initiative is important for the company and it provides a solution that can help organizations in unlocking the strategic value and it provides with full advantage for all aspects of the organization (Grover et al. 2018). This helps the organization in protecting the customer base on improved loyalty programs. It provides promotional information with optimized workforce operation and planning. Real-time memory analytics can help companies...