At EMC, a computer storage company, the joke is that EMC stands for “Everybody Makes Calls,” as in everybody makes sales calls. Similarly, at the Miami Heat office (the professional basketball team),...

At EMC, a computer storage company, the joke is that EMC stands for “Everybody Makes Calls,” as in everybody makes sales calls. Similarly, at the Miami Heat office (the professional basketball team), every employee is given a list of season ticket holders to have as their customers. What benefits are there to having everyone in the company call on customers? What possible problems could arise from such a policy?