Assume that you went to a casino to play and began betting with your $20. After a while, you won big (say, $100). If you continue playing, why would you do that (ignore playing for pleasure or for...

Assume that you went to a casino to play and began betting with your $20. After a while, you won big (say, $100). If you continue playing, why would you do that (ignore playing for pleasure or for killing time). (Hint: think of the answer in terms of mental accounting or framing.)