Assume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to...

Assume that you are the director of international marketing for a company basically

in channel business of wide range of businesses. Your outfit depended largely on

operations of channel members to make sure goods reach target markets or your

clients.

a) In what situation does your outfit or company adopt multichannel distribution

systems (hybrid marketing channels) and why?

b) Discus the cost you incur using the services of the channel members.

c) Analyze some of the issues facing channel members in their quest to be

successful.