Assume that a third grocery store, Quick Stop Groceries, enters the market share and customer loyalty situation described in the module. Quick Stop Groceries is smaller than either Murphy’s Foodliner or Ashley’s Supermarket. However, Quick Stop’s convenience with faster service and gasoline for automobiles can be expected to attract some customers who currently make weekly shopping visits to either Murphy’s or Ashley’s.
Assume that the transition probabilities are as follows:
a. Which brand appears to have the most loyal customers? Explain.
b. What are the projected market shares for the two brand?
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