Assisgment 2 - Literature Review and Report ? ? ? Word Count: 2000 Task Description: Students are required to write a Literature Review and Report based on a management problem or issue, which they...

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Assisgment 2 - Literature Review and Report
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? Word Count: 2000
Task Description:
Students are required to write a Literature Review and Report based on a management problem or issue, which they identify in a nominated case study. This item of assessment is designed to enable students to develop their skills in problem identification and problem solving, critical thinking, research and report writing, as well as their understanding of the chosen topic. Students are assessed on their analytical, reflective and evaluative skills using the assessment rubric that can be accessed below.
We will discuss how to research and write a successful literature review in week 7 of the course. This will provide you with the opportunity to ask any questions that you might have regarding this assignment.
To start, read the following case study:
Case Study - Google: one of Australia's best places to work (page 364-366 in the Schermerhorn text book- access a copy here ).
Having read the case study you will realise that the focus of this assignment is the issue of employee motivation and rewards. The Google case study provides one insight into how a company can successfully motivate its employees. However, this is a hotly contested topic and you'll find many theories and practical approaches to the issue of how best to motivate staff. You must find at least five refereed journal articles that are relevant to this discussion. In order to find appropriate sources, students will engage in e-library and online searches for refereed journal articles, evaluate the standing of journals, identify the author's argument and compare it with the arguments of other authors in their research. This is the Literature Review part of the assessment. Guidance on this assessment item will be provided in the early weeks of the course (particularly in week 7). Material relating to this assignment will also be provided under the 'Assessment' on the course site.
NB. STUDENTS MUST SOURCE A MINIMUM OF FIVE (5) REFEREED JOURNAL ARTICLES. FAILING TO DO THIS WILL RESULT IN LOWER MARKS FOR THE ASSESSMENT
In writing their Literature Review and Report students must NOT use dot points. A recommended structure is:
1. Introduction & Problem Identification (1-2 paragraphs)
This section should include the following components: a brief description of the research problem identified from the case, a rationale for investigating it, and a brief but clear statement of the argument to be developed in the Review (for example, a statement such as: 'This paper will argue that, in order to achieve higher levels of motivation and performance from their staff, the company needs to redesign the way work is organised and performed. Research indicates that the Hackman and Oldman (1980) model provides the best overall outcomes'). The statement of argument becomes central to the development of your Review. It needs to be given some thought. A second paragraph may further explain the problem/potential problem by providing evidence from the case and supported by academic literature.
2. Literature Themes or Arguments (3-5 paragraphs)
In this section identify two arguments or themes in the research in relation to the identified problem. You will find, in all areas of research, at least two (and often more) perspectives or arguments on any issue. (For example, some researchers think extrinsic rewards such as money are the best way to motivate staff; others believe the key is intrinsic rewards associated with having interesting and fulfilling jobs). You need to evaluate these arguments critically and work out which is the best supported and has the most application to your case. For each argument (or theme), address the following questions:
? Which authors support or agree with a particular argument? What evidence do they use? Which authors disagree with this argument? What evidence do they use?
3. Recommendations & Conclusion (1 paragraph each)
Summing up your problem, the different perspectives you find and the perspective that you feel is best supported by the research you considered. You also need to make recommendations that will solve the problem.
Answered Same DayDec 20, 2021

Answer To: Assisgment 2 - Literature Review and Report ? ? ? Word Count: 2000 Task Description: Students are...

David answered on Dec 20 2021
118 Votes
Introduction
The research problem of the paper is to analyze how Google is Australia‟s one of the best
places to work for. Google Inc. maintains an array and index of websites as well as other online
content for its users, advertisers and its network members and content providers. “The company
was incorporated in 1998 by Larry Page and Sergey Brin” (GOOG Key statistics, 2012). The
company offers AdWords, the company‟s auction
based advertising program; AdSense, a
program enabling network websites to deliver Ads from its AdWords advertisers; Google
Display; DoubleClick Ad Exchange; You Tube and many other Advertising formats. The
company also provides applications, operating system for mobiles and email services. Some of
its most popular applications include Google Maps, Google Earth and firewall software. The
company has a current market capitalization of $167 billion with a share price of $519.17
(Google Annual Report 2010, 2011).
History of Google is much vided. It includes many development and progress from 1998
till 2011.Foillowing is the major achievement of Google which make bright history of Google.
1998 September
 Workplace is set up at 232 Santa Margarita Menlo Park
 Incorporation of company on September 4,
2001
 On October Google declares partnership with Universo Online. This facilitates search
service for millions of Latin Americans.
 Index size grows to 3 billion web documents
Literature themes and Arguments
Since the time of incorporation in 1998, Google has continuously strived to gain
competitive advantage for outperforming its competitors. In the current scenario, the company
has far outperformed the industry, in which it operates in terms of market capitalization, growth
rate and profit margins. The primary reasons for the success of the company are its employees
and the company‟s HR and organizational policies toward them. Google employees nearly
26,316 people globally compared to 13,600 of its nearest competitor Yahoo (GOOG Key
statistics, 2012). Though the company has grown a lot since its incorporation in 1998, but it had
still successively maintained a small company feel. Every employee contributes hands-on in the
working of the company and every employee is encouraged to wear several hats i.e. to work on
different projects. The company has always encouraged its employees to come up with
innovative as Google itself is based on the innovative thinking of Page & Brin. Orkut and
YouTube are the live examples of applications that were developed by the people of Google
which lead to the massive increase in the market share of the company. As the business of the
company is primarily focused on cost-effective online advertising, search, operating systems and
platforms, and enterprise constant innovation by the employees of the company helps the
company exploring new markets and expanding both horizontally and vertically (McGoldrick,
1996). Larry Page, CEO of the company represents the leadership team of the company and
Chairman Eric E. Schmidt leads the board of the company (Google Annual Report 2010, 2011).
Apart from research and IT team, the company has also developed its sales and support
staff and infrastructure. Google operates in around 90 officers in more than 40 countries and a
majority of the employees of the company includes it sales people. The company has developed
global infrastructure in terms of sales and support which spans and specializes across numerous
vertical markets. The employees of the company bring businesses to the advertising network of
Google with the support of direct, online and remote sales channel (Corporate Profile, 2012). It
company had integrated its model of sales and technology wherein support tem uses technologies
and automated systems wherever required for improving the sales experience of its customers
with a view to grow the business of the company in an cost-effective manner
With the increasing competition it becomes evident to provide proper training to the
employees so that they can keep the place with the competitive environment, in Australian
technology industry is varying day by day, due to this change the companies plan to become
number one and after reaching the top position they don‟t want themselves to seen in another
lower level...
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