assingment 1.1 Strategic Planning in Health Care Directions Examine strategic planning from a healthcare industry perspective. What does strategic planning mean and how is strategic planning different...

Assingment 1.1 Strategic Planning in Health Care
Strategic planning refers to a process of a defining the strategy or making decisions and
uses the resources of company to attain the desired goals. To achieve the future direction of all
the organizations it is necessary to understand the current position and also the possible avenues
by which the organizations can achieve the particular course of action. The main focus of making
strategic plans are to understand what do we do, for whom do we do it and How do we excel in
it. The main components of strategic planning understand of the vision, missions, values and also
the strategies of the organization.
Visions are the one that helps the organizations understand how the work has to be done,
how it can be done, and how to operate it. It is a long term view and concentrates on the future
role only. For example a nonprofit health care organization can have a vision statement which
says a it can be said as Save the world from dying. Missions are the one that defines all the
fundamental purposes for an organization telling why it exists and what all activities are carried
to achieve their vision. For example a charitable organization may have a mission statement as
providing jobs for the people who are homeless and needy. Value drives an organizational
culture and growth and also the organizational culture which provide a framework for the
decisions are made. Strategies help to define the art of general a combination of all the ends in
which the firm is determined and also the policies by the means the organizations are getting
there. Strategies are like the roadmaps which are chosen by the organization and have to follow
in that direction only. The most important part of selecting a strategy is to make sure that it is
going in a right direction (Inamdar, 2003).
Strategy planning is very necessary for all the health care organizations because the
health care system is complex, confusing and very difficult to understand. They have multiple
functions to perform and they cannot makees any mistake in their functions as it’s the question of
health of people (Reed, 2013). The health care industry sees rapid changes in the external
environment which produces chaos among people. Here is when the strategy planning comes
into use as it contributes to the hospital missions and values for the future as well. In addition to
the key changes and trends in the external environment there can be internal as well as external
benefits which the hospital can see are clarity amongst the chaos, operating the vision not only
the circumstances, motivation of employee and their engagement, organizational teamwork and
transformational leadership and accountability as well. On the other hand strategic management
is known as the comprehensive collection of all the ongoing activities and processes of an
organization that are needed to coordinate and also see the resources and actions which are
inclined with the mission, vision and also the strategy throughout an organization. Strategic
management can help to perform the static plan into the system which provides the strategic
feedback to the decision making and also enables the plan to develop and the requirements and
other circumstances which are necessary for the change. Strategic planning focuses on the focus
on today and also the extrapolation of the future whereas strategic management deals with the
ideal and also work backwards.
REFERENCES:-
Inamdar, N. (2003). Examining the scope of multibusiness health care firms: Implications for
strategy and financial performance. Retrieved from http://www.ncbi.nlm.nih.gov/
Reed, S. (2013). 5 intangible benefits of hospital strategic planning. Retrieved from
http://www.beckershospitalreview.com/
ASSIGNMENT 1.2 MISSION STATEMENT
All the organizations need a clear vision to see where their business is going. They need
to know what is their purpose of running their organization and in which direction are they
heading. A mission statement can be said as the perfect example of how to develop a new
business principle, behavior actions and values. A mission statement can be referred to as the
foundation to help the business houses create a culture that is an important part of their overall
idea. Mission statement helps to focus on the organization basic needs and well as to their
stakeholders. Mission statements are important to all types of organization whether they are
public, private, not for profit organization, family owned businesses etc. they guide the main
day to day activities and binds the organizations together so as to achieve their set goals and
targets (Belcher, 2009). Mission statements are important for all organizations including all the
health care organizations as well. All the health care organization faces a number of challenges
everyday which are most unprecedented. Growing pressure of patients, financial pressures,
patient safety and quality improvements all the things are to be kept in mind while operating a
health care organization. Thus it becomes necessary to develop mission statements which cover
all the areas and also increasing ethics and culture. There are many departments in a health care
organization which needs to be coordinated with each other. The mission statements clearly tell
the role of each department and how they should be properly managed with honesty and reliable
devotion so as to achieve the set ethical standards of the hospital. Mission statement provides
proper motivate to the people as they know what their work in the hospital are. In the case of
hospitals a small mistake also can cost someone's life. So developing them with concentration
and lot of time is necessary in case of health care. The health care executives develop the
mission statements keeping in mid their ethics which are related through decisions, practices
and laws. They make policies and procedures and include them in their mission statements for
betterment of both their patients and staff. Strategic planning plays a very important part in
developing mission statements. They help to make the objectives, strategies and other plans so
as to achieve the mission of the organization. The health care organizations tend to develop
short term and long term objectives of their organization depending on the mission statement.
Their ultimate objective is to provide quality health care to the patients so that their life
expectancy can be increased. They give better training and guidance to their staff so as that they
are able to take better care of their patients. For their proper training strategy they tie up with the
special companies to motivate their staff to give their best.
For example one, of the pharmaceutical companies called Merck on their website
included their product, customers, employees and investor interests in their mission statements.
It helped to effectively convey intention so as to deliver the desired results so as to each entity.
Their vision statement goes more in details regarding the company value and also includes the
expression which says a difference in the lives of citizens. This expression, which has been used
by the Merck means provide the company that makes helping the world that will medicine a
higher priority and other profits in the organizational strategy. The company vision also desires
to be the best health care in the world which is clearly stated in their mission statements (Banag,
2005).
REFERENCES:-
Belcher, L. (2009). Reasons for mission statements in a company. Retrieved from
http://smallbusiness.chron.com/
Banag, J. (2005). Mission and organizational performance in the healthcare industry..
Retrieved from http://www.ncbi.nlm.nih.gov/
Asssingment2.1 External Competitive Forces
The external environment is very necessary for all the health care organizations because
as the internal check is necessary, so is the situations, that occur outside the organization. These
can occur in a positive or negative way which will affect the health care.
The external environment that focuses on the relationship of health care organization is
technology. Technology plays a very important role in the health...