Assignment Type: Individual Project Deliverable Length: The body of the paper should be 3 pages
Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases, develop a distribution system for the product/service you chose in Unit 1.
The product chosen in unit 1 is the SMART PHONES
Here is the research requirements and guide for this assignment.
W3 Research.
• An overview of distribution channels:
• Channel Levels: Direct versus Indirect Distribution
• Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
• Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
• Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)
• Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
• Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length.
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Assignment Type: Individual Project Deliverable Length: The body of the paper should be 3 pages Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases, develop a distribution system for the product/service you chose in Unit 1. The product chosen in unit 1 is the SMART PHONES Here is the research requirements and guide for this assignment. W3 Research. An overview of distribution channels: Channel Levels: Direct versus Indirect Distribution Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.) Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution) Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system) Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length.