Assignment Type:Individual ProjectDeliverable Length:2-3 pagesOnce a marketer has a thorough...

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Assignment Type:Individual ProjectDeliverable Length:2-3 pagesOnce a marketer has a thorough understanding of customer needs and the marketing environment, s/he needs to develop a marketing strategy.It is time to put your research skills to good use using your textbook andarticles from the library’s full-text databases.Continue working with the product/service chosen in Unit 1.Create your own marketing strategy for it.The product is Smart Phones.I would attach my unit 1 assignment so that it can help you know where to start	Define and explain what segmentation is, and discuss different segmentation bases you could use for your product/service.	Based on your segmentation, describe each of the target markets that you would seek to reach.Explain why they will be the most profitable for your product/service.	Develop a value proposition for your product/service through differentiation and positioning. Include the following:	Introduce at least two (2) competitors and explain their current positioning in the market (what do they promise to deliver?)	Discuss possible competitive advantages your product/service can use to differentiate itself from these competitors (product, services, channels, service, people or image) and select which one(s) to use to build your positioning.	Based on this differentiation, explain your value proposition and develop a positioning statement.			Document Preview:				Assignment Type: Individual Project   Deliverable Length: 2-3 pages       Once a marketer has a thorough understanding of customer needs and the marketing environment, s/he needs to develop a marketing strategy.     It is time to put your research skills to good use using your textbook and articles from the library’s full-text databases.   Continue working with the product/service chosen in Unit 1.  Create your own marketing strategy for it.  The product was Smart Phones. I would attach my unit 1 assignment so that it can help you know where to start  Define and explain what segmentation is, and discuss different segmentation bases you could use for your product/service. Based on your segmentation, describe each of the target markets that you would seek to reach. Explain why they will be the most profitable for your product/service. Develop a value proposition for your product/service through differentiation and positioning. Include the following: Introduce at least two (2) competitors and explain their current positioning in the market (what do they promise to deliver?) Discuss possible competitive advantages your product/service can use to differentiate itself from these competitors (product, services, channels, service, people or image) and select which one(s) to use to build your positioning. Based on this differentiation, explain your value proposition and develop a positioning statement.   Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The body of the paper should be 2-3 pages in length - starting with a brief one-paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length.    Please submit your assignment as a Word document in APA format using the attached  HYPERLINK...

David · Accepted Answer

Unit 2 Individual Project 1
Name 
American Intercontinental University 
Unit 2 Individual Project 
MKTG 205 – Principles of Marketing 
1
st
 August, 2013
Unit 2 Individual Project 2 
Abstract 
The following text is an attempt to understand and thereby describe what is segmentation 
and the basis for it. It explains the concept by developing value proposition for two major 
Smartphone manufacturers- Apple and Samsung. It concludes with an explanation of the position 
of the chosen product.
Unit 2 Individual Project 3 
Paper_Title: Understanding STP 
Introduction 
Basic of marketing for all services or product lies in the three key concepts: - Segmentation, 
Targeting and Positioning. Once the targeted audience is identified in the segmented market, a 
value proposition is developed using differentiation and positioning. We will attempt to 
understand the concept and its application by analysis the marketing approach adopted by the 
two Smartphone companies- Apple and Samsung. 
Definition of the Segmentation Bases  
As per Philip Kotler, Segmentation is sub-division of the market to create smaller-
homogenous sub group of customers, each of the subset then maybe selected as a target market 
to be reached distinctively through the appropriately developed marketing mix. 
Description of Each of the Target Markets  
After segmentation of the market, the subsets of customers that are homogenous in nature 
are then selected to be exposed to the product. In other words,

Assignment Type: Individual Project Deliverable Length: 2-3 pages Once a marketer has a thorough understanding of customer needs and the marketing environment, s/he needs to develop a marketing...

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