Assignment Task: You have just started working for a major oil and/or or gas company, and have joined a project team. You & your team have been tasked with an international short term project, with a duration of 3 months. With its new investment your firm will become a leader in tech led O&G operations & would want to solidify this leader position. Therefore, you & your team are tasked with scoping a multi-national marketing project – across digital channels only – a project that can help the firm communicate its capabilities to appropriate stakeholders & help it to solidify this leader position, showing the financial & non-financial benefits to the firm of this investment & the project. Your task is to write a business report detailing the resources needed to produce this project., in order to create “a well thought-out plan, including defined measures of success”, and to convince your CEO. ---- You, as a project group, will need to critically analyse your organisation’s current situation, utilising & critically evaluating, appropriate academic models, theories & frameworks to establish a project that will help your company gain competitive advantage with a measurable outcome. Your company’s Details: Name: AMINA Inc Company snapshot Ranking in FTSE100 Headquarters: London (Global HQ), Operations: Operates in 37 countries & territories. Employees: 127,000 Profit (2016 – 2017 Financial Year): $170billion. POG351 Project Management Spring 2017 Coursework Brief GSM LONDON Page 5 of 12 As you will be recommending the project the dates must be in the future. The final report should be presented in the style of a formal report addressing your senior management team. Use business English and write in the third person e.g. “It is recommended that…” not, “I think we should do this…” Ensure your tasks are clearly signposted for the examiner by using good formatting, headings, and titles that relate to the assignment question. Based on your chosen project you will be required to cover, via a high level critical analysis, the following sections, which will form you overall individual report: (This assignment is not a Group Report). Section1 Discuss the purpose of the project – why it’s needed and what will it achieve. Discuss the merits and limitations of A Project Plan: Produce a project plan to deliver against the milestones set out in the document via an issues/ activity log as a control method. Discuss the merits and limitations of Project’s Scope: What’s in, what’s out Section 2 Conduct a High level critical analysis of: Business Environment - Micro and Macro (internal, external factors) – critical analysis via but not limited to applying PESTEL analysis &/or Porters 5 Forces in context. Why does a project need robust information/research: Critically discuss the Information/Research needs of your project – e.g. Primary/Secondary, Discuss the merits and limitations of Stakeholder Analysis Discuss the merits and limitations of Constraints Analysis (Internal and External). Section 3 Critically discuss Risk - The associated organisational risk in context; o Sources/categories of risk & risk management, o Risk Analysis using Force Field Analysis. o Risk Control/ response/management Programme: - Risk category & type, Assessment/impact of risk on the company, Evaluation of probability, Response to the risk, Contingency planning Assess all resource capacity, capability and necessity relative to the proposed project: o Resource Reviews - 5 Ms of management - Men, Minutes, Machinery, Materials, Money. o Personnel Requirements - RACI Resource capacity, capability and necessity POG351 Project Management Spring 2017 Coursework Brief GSM LONDON Page 6 of 12 Section 4 - Critically evaluate the project via a Robust cost benefit analysis. Apply SMART objectives to the project. Cost benefit analysis; Critically discuss: Budgeting/ Type of budget used - Develop costing for the project based on identifying (research required – prices should be based on realistic indicative figures) the main components that you will need). You will need to set the budget and discuss critically the type of budget used to carry out the project Costs/Budget for the project Financial Benefits Forecast, ROI, Payback, Breakeven Non-financial benefits Section 5 - Scheduling Critically evaluate the implementation/schedule plan for the project, and communicating with stakeholders (internal and external) applying project management techniques of: Work Breakdown Structure Gantt Chart Critical Path Project Control Methodology Communication Plan Section 6 Critically discuss how the project will be: Terminated & Hand over Evaluated via Post Implementation review (PIR) and use of appropriate evaluation methodology. An overall Conclusion to the business Report. Make justified recommendations.