ASSIGNMENT OVERVIEW Assignment brief Doing business internationally mean that we have to deal with considerable differences, specifically, the cultural, economic, legal and political environment....

ASSIGNMENT OVERVIEW

Assignment brief
Doing business internationally mean that we have to deal with considerable differences, specifically,
the cultural, economic, legal and political environment. Therefore, it is vital to understand how
management differs in diverse areas of the world.
The purpose of this assignment is to analyse two real life international companies with respect to
these environmental differences, critique the observed behaviors and performance of these
companies regarding these attributes, and synthesise strategies which, according to the theories and
models presented in this course, might generate improvements in the behaviors and performance of
the companies.
Your tasks
This is a group assignment, and you will be working in a group of 4 or 5 students. You can self-select
your group through the link provided in the assessment section of the Learn site. Only one
submission is required per group and all team members will receive the group mark, so it is
important that you manage the workload and the standard of work for each member within your
group.
Your group will assess two different companies (within the same industry) attempts at implementing
an international strategy in the same two international markets (i.e. two international markets
which both companies have entered but are not he home market for either of your chosen
companies) The companies may be headquartered in any location, although choosing two
companies with different home countries could provide a useful basis for using compare and
contrast in your discussions.
NOTE: The two companies selected for this assignment MUST BE DIFFERENT TO THE COMPANIES
SELECTED BY ANY MEMBER OF THE GROUP IN ASSIGNMENTS 1 AND 3.
You are required to investigate, explain, evaluate, and reflect on the strategic management of the
two companies as they entered and operated in the two nominated international markets. This
analysis must be made in relation to the knowledge areas of country culture, country economic
environment, country legal environment, country political environment and MNC corporate social
responsibility outlined in the lectures and case studies. Your work must be supported with
appropriate references.
This assignment is very much focused on the external environment for the respective companies and
as such it is recommended that discussion of other International Management topics, even where
consistent with theory and relevant, be kept to a minimum and used only as support for your
discussion on the main topics.
Your group should provide a critical discussion which will analyse, compare, and contrast the two
companies within the selected topic areas, with all discussion supported by theory and references.
The group should also provide a strong conclusion to the assignment which ties together the various
elements and demonstrates your overall understanding of the topics, the issues, and the companies.
In addition, a set of recommendation as to what future action might be taken by the companies
SOUNDLY BASED ON THEORY AND SUPPORTED BY REFERENCES TO BOTH THEORY AND THE
COMPANY INFORMATION GATHERED, is required. Refer to the attached marking sheet for further
details of how marks will be allocated and awarded.
For each company and knowledge, you should take into consideration the effects of the COVID19
global pandemic and the “Ukraine Effect”, and discuss, with reference to theory, how these have
affected and/ been managed by the chosen companies.
The report should be approximately 5,000 words in length (plus or minus 10%). Please note the
cover page, content page, references, and appendices are not included in the word count.
Refer to the Agribusiness and Commerce Style guide for instructions on how to prepare a report if
you are unsure.
Your report (see you task below) should address the following skills and values in order to pass this
assignment. The knowledge to achieve this has been addressed in the lectures and case studies.
Learning Objectives:
LO4: Link international management theory with practice by investigating the international
business arena with a view to providing a formally structured report with recommendations
in which tools and techniques have been applied to analyse the international business
environment and to assess implications of international management.
LO5: Reflect on the key areas of concern and responsibility for supply chain and global business
management and appraise the relevance of world-wide corporate responsibility of
multinational companies.

THE TWO COMPANIES ARE GOOGLE AND APPLE

AREAS WHICH NEED TO BE DONE:

Influence of Political Environment analysed
and compared for each company / market 0 Influence of Economic Environment analysed
and compared for each company / market Corporate Social Responsibility analysed and
compared for each company / market