Note : there are helpful guidance and support materials posted for your use in this week's conference area. An attached Power Point presentation explains the balanced scorecard.
1. Build a Balanced Scorecard for the unit of the organization for which you work, or have worked. Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a whole. Identify the strategic objectives of the entire organization and the secondary objectives for the unit. Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. It is essential to understand what metrics are. Be sure to study the next section of this Conference entitled "More Information on metrics" The specific information needed to calculate each metric should be discussed. For each metric discuss the appropriate target value and the actions that need to be taken to achieve the target. The paper should be no more than 15 pages, including the reference list, and be formatted in accordance with the APA guidelines as modified for the MBA program (http://info.umuc.edu/mba/public/MBA-apa.html). Please format your paper in Microsoft Word as a XXX.doc or XXX.rtf file, and place the paper in your assignment folder.
2. By Friday night, create a separate main topic in the Week 10 conference, using your name in the title and post an Executive Summary in the text box. Do not include any confidential information in your Executive Summary, because your Executive Summary is not private. But you can include confidential information in your paper because your assignment folder is private. Comment on your classmates' Executive Summaries in the Week 10 conference.
Metrics
Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it.So your table should contain 4 perspectives, each with 3 specific objectives, and a target value of the metric for each objective.
If you would like to see a sample table of metrics, here is one example:
Perspective
|
Objective
|
Metric
|
Target Value
|
Financial
|
Revenue Growth Operating Profit Growth Short-term Solvency Long-term Solvency |
Annual Rate of Growth % EBIT/Sales Current Ratio Long-term Debt/Equity |
> 6% > 7% > 2.0
|
Customer
|
Increase Number of Customers Maintaining Transaction Size Improve Customer Satisfaction |
Annual rate of Customers Increase Average Transaction Size Median Score: Customer Survey |
> 5% > $600 > 90% |
Internal
|
Product Improvement Ratio of New to Old Products Maintain Market Share |
% R&D Expense to Revenue Ratio of New to Old Products Market Share % |
> 4% > 8% > 24% |
Learning
|
Employee Training Employee Turnover Employee Compensation |
Annual Hours of Employee Training Employee Turnover Average Compensation |
> 30,000
> $38,000 |
Sample Table of Metrics for an Example Business Unit
The Balanced Scorecard
Reading (Recommended but not required)
- Epstein, M.J., & Manzoni, J. (1997, August). The balanced scorecard and the tableau de bord; Translating strategy into action.
Management Accounting ,
79(2). (A)
- Kaplan, R.S., & Norton, D.P. (1996, January/February). Using the balanced scorecard as a strategic management system.
Harvard Business Review, 74(1). (B)
- Kaplan, R.S., & Norton, D.P. (1996, Fall). Linking the balanced scorecard to strategy.
California Management Review, 39(1). (A)
- Kaplan, R.S., & Norton, D.P. (1996, September/October). Strategic learning & the balanced scorecard.
Strategy & Leadership, 24(5). (A)
Videos explaining the Balanced Scorecard
http://www.youtube.com/watch?v=_A02vKgE4NQ&feature=related http://www.youtube.com/watch?v=p0SrIb5qcMU&feature=related http://www.youtube.com/watch?v=iI8ZmLwqElI ************** There are very useful articles on the Balanced Scorecard at: http://www.netmba.com/accounting/mgmt/balanced-scorecard/ http://www.quickmba.com/accounting/mgmt/balanced-scorecard/ http://www.dmreview.com/article_sub.cfm?articleId=5788. http://organized-change-consultancy.wikispaces.com/+Balanced+Scorecard,+BSC+and+Performance+Improvement ************** A useful article on problems with strategic planning is at the following link: http://www.mckinseyquarterly.com/article_page.aspx?ar=1819&L2=21&L3=37&srid=17&gp=0 *************
The Balanced Scorecard is the most widely used system of performance management, as evidenced by the following two studies.
1) Cranfield University, a well-know and well-respected U.K. institution of higher learning found that 75% of organizations with formal performance management systemsuse a system based on the Balanced Scorecard. Marr, B. (2004). Business performance management: current state of the art. Cranfield School of Management and Hyperion.
2) The Balanced Scorecard has become by far the the leading system for managing company performance, outdistancing systems based on quality management (such as six sigma) and financial management (such as Economic Value Added, known as EVA) according to Lawson, R. et al (2008). Scorecard Best Practices: Design, Implementation and Evaluation. Hoboken NJ: John Wiley & Sons, Inc.pp. 59-60.
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