Assignment Content Read “Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?” in your Connect textbook. Write a minimum 700...

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  1. Read
    “Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?” in your Connect textbook.




    Write
    a minimum 700 word response that addresses the following questions:







    • What factors contributed to the loss of confidence in the Chipotle brand?

    • Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?

    • Consider Chipotle’s competitors. How does Chipotle’s internal environment compare to the internal environment of one of Chipotle’s competitors? Based on this analysis, what is the probability that the strategic moves implemented by Chipotle would lead to a sustainable competitive advantage? Explain.

    • What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry? Provide justification for your response.

    • Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?







    Include
    in-text citations and references for text (Text must be used with every assignment in this course), and all other UOP and online resources used. Cite all sources following APA guidelines.







    Note: Failure to utilize these resources will result in severe markdowns.






    Complete template attached below,
    including APA guidelines as appropriate.







    [Remember: Proper template usage means just filling in the blanks precisely as provided; not creating an entirely new document.]






    Submit
    your assignment.


Answered Same DayOct 02, 2021

Answer To: Assignment Content Read “Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be...

Tanmoy answered on Oct 02 2021
158 Votes
Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?
What factors contributed to the loss of confidence in the Chipotle brand?
The incidents which resulted in loss of confidence in the Chipotle brand was a series of events over a period of five months which resulted in customer grievances and gradual decrease in the sales of Chipotle. These events were a salmonella epidemic which infected the intestinal tract when eaten by 64 people in Chipotle Minnesota restaurant. It was later discovered by the Health Department of the state that it was due to contaminated tomatoes which resulted in such epidemic outbreak. In another incident there were 18 employees and 80 customers in Chipotle hotel in South California resulted in gastrointestinal symptoms like nausea, vomiting and acute diarrhoea. Later the health department reported that the people were affected to norovirus. Both these incidents occurred in August 2015. In the same year in October 2015, there was an incidence of food poisoning which occurred in Portland, Seattle and Oregon restaurants if Chipotle restaurant in the region of Washington. The medical department confirmed that the illness was caused by E.coli bacteria which are basically found in contaminated foods. Arthur A. Thompson: Case 12 Chipotle Mexican Grill’s Strategy in 2018, pg C120
Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
The actions that were taken by the Chipotle official were conducted in...
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