Assignment Content In Week 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now you will shift your focus to look at a...

The University of Queensland
1
MANAGEMENT
MANAGEMENT
Strategic Management
Individual
Lecturer:
Student Submitting:
Due Date: 08/10/2020
Introduction
The companies have to use effective strategies and plans for managing the competition. We know the fact that taste and preference of the customers are changing day by day and the companies have to implement quality and customer-based strategies. Most of the international companies are facing different problems, for managing the issues the companies have to invest more fund for research and development and they also have to give more importance to the localization strategy. In this research paper, we are analysing the problem faced by the company Sears and we are considering different methods and strategies for effectively managing the issues.
Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
The company Sears is an American based chain of department stores and the headquarters of the company is situated in Hoffman Estates, Illinois, U.S. The company is providing services in 61 locations and the company operates in the Retail industry. The company started its operation in the year of 1892, Richard Warren Sears and Alvah Curtis Roebuck are the founders of the company. The company mainly provides retail products and Edward Lampert is the CEO of the company (Tokosh 2019,p.403). The company is also providing services to the United States Puerto Rico and Bermuda.
From the year 2015 onwards the company faced different internal and external issues. As per the report of Forbes (2016) was in loss of US$13.8 billion
Operating income of the company was negative US$1.448 billion. The company faced tough competition from the national and international players. The company failed to implement productive tools and methods for improving financial performance.
Source : https://www.statista.com/statistics/292990/global-revenue-of-sears-holdings/
While analsying the diagram we can understand that the company retail sales is declined drastically and the company is does not have enough fund for manging the issues. For managing the compeition the company merged with Kmart , but it also does not help the, company for managing the compeition from the Amazon and Walmart (Parker 2019,p.20).
Source: https://www.sec.gov/Archives/
While analysing the diagram we can understand that department stores index of Sears is showing and declining trend and the company is not showing any positive signs for improving the performance. It is clear that the company failed to implement effective changes that are required for managing the competition. The company also failed to understand the customer needs and preferences.

While analysing the diagram we can understand that if the company is not ready to make drastic changes it has to close down all the operations in the US and it also has to face serious problems. The...