Assignment 3 Specifications Purpose: This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research report. Assignment 3 -...

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Assignment 3 Specifications



Purpose:


This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research report.


Assignment 3 - the Research Design and Methodology - is to ensure each student is able to contribute to the construction of a written report demonstrating their understanding of the business research paradigm, appropriate methodology, data collection, analysis and interpretation.


You will work in a group of up to 3 persons. Your respective contributions will be governed by your Team Charter, which you produced at the same time as your Topic Approval submission. Additionally, you are required to append to this report a statement indicating ‘who wrote which sections’.


This assessment builds upon your Literature Review (assessment 2) in that you are now aware of what additional data is needed to lead you to the answer to your research question(s) (as defined in Topic Approval (assessment 1). To discover the required data may require you to search for additional secondary data, and will most probably also require the collection of primary data, by applying qualitative or quantitative methods. In this assessment you will document what your team has decided as the most appropriate way forward. If you choose a quantitative approach, you will go ahead and state your hypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. [Note that you are NOT required to actually obtain primary data]. If you choose a qualitative approach, you will go ahead and decide which method is appropriate, how you would design the questionnaire (include a few example questions), and state how you would collate and interpret your data. [Note that you are NOT required to actually obtain primary data].


Your tutor will LEAD and FACILITATE you through the process, week by week. The learning will be progressive, so for best results you will need to be in weekly contact with your lecturer during class time at your campus.


This submission requires an appendix in which it is stated which members of the group actually wrote which sections of the Business Research Design and Methodology.



Assignment Structure should be as the following:






1.
Introduction (an edited and adjusted version of your topic approval) including a justification for your research question(s).



2.
A detailed research methodology addressing the qualitative-quantitative debate, hypothesis (if appropriate), additional secondary data, proposed primary data sample size and sampling approach, questionnaire design factors (include some sample questions), data collection method, envisaged analysis and interpretation.



3.
A summary of your findings OR what you would expect to find



4.
A conclusion (relating back to your original research problem and question(s))


List of references in Harvard style (only for sources mentioned in this submission
Answered Same DaySep 19, 2021HI6008

Answer To: Assignment 3 Specifications Purpose: This unit aims to give you an opportunity to combine many...

Hartirath answered on Sep 23 2021
141 Votes
Facebook
Student Name:
Unit Name:
University Name;
Date:
Contents
Introduction    3
Detailed research methodology    3
Findings    6
Conclusion    9
References    12
Introduction
Nowadays, social networking has become a very common way for the new generation to use on the Internet. Today, the most popular social network for users is Facebook created by Mark Zuckerberg. Founded in 2004, Facebook is only open to university employees (requires users to register with a valid university email address), after which it is open to high school employees, companies, regional n
etworks or any users around the world. Now, it has more than 500 active Users, Facebook has a positive influence as well as a positive manipulate on the business and its customers (GOYAL, 2012). Facebook is becoming a must-have tool for marketers, and this is a small investment. In nowadays situation, customers judge a business depend on its online image, so the company can always meet the needs and concerns of its customers, thereby innovating and building a strong social image at the same time. Internationally, the company has used Facebook as a basic tool for its marketing activities (Kim and Lee, 2014). But in India, this situation has largely not been adapted. What are the benefits of Facebook?
Detailed research methodology
Gap analysis: Many studies have been conducted internationally to understand the importance and necessity of Facebook-related businesses, but in India, there are not many studies in this field, so this study will know that Facebook is a necessary tool. For some business organization, it is necessary to understand the impact of Facebook and its impact on business growth and performance (Ilic, 2015). Therefore, this chapter details the research methods, the reasons for choosing several research strategies, or the principles of the sample selection process. It discusses the question of why the specific survey tool is suitable for the current research. First, the research site is introduced, and then the research design, data collection and sample selection process, data collection tools are introduced, and how to analyze the data is further explained (Li, 2017).
Research Paradigm
Paradigm of this research is instead, the image of scientific research consists of ontology, epistemology, and methods. Systematic selection, research and analysis must be related to the social science phenomenon. Several theoretical approaches are possible in the field of research; however, according to the authors, more intense approaches may be limited. Only a mediated philosophical approach allows the researcher to reconcile the problems of philosophy, methodology, and research.
Research Method Used
This research uses a descriptive design to collect data and information needed to solve the main and auxiliary problems. Use questionnaires for selected individuals and methods of comparison and contrast to sort out, evaluate and find out the relevant information needed for this research.
Research Design
As mentioned earlier, the major function of this study is to evaluate the impact of Facebook usage on employee academic performances. Therefore, in order to achieve the desired goal, a hybrid method will be chosen because the research question contains both qualitative and quantitative properties. Most importantly, it is believed that hybrid methods provide better information than a single method to understand the particular phenomenon under study, because the failure of one method can be compensated by another method (Ary et al., 2010). Since this research aims to answer research questions of a quantitative and qualitative nature, two methods of data collection and analysis techniques are used. Therefore, a descriptive research design will be chosen because it enables researchers to describe the current conditions of the research area.
Data collection
The information classification tool used for this exploration is an organized survey. The information is collected from a study on the inspection business of individual business schools licensed by ACBSP in Bangladesh. The test size of this exploration is 300, which is collected from two business schools. Respondents were undergraduates from business schools aged between 19 and 24. SPSS version 21 was used for information surveys.
Validity and reliability
Validity and reliability are related to measurement. The effectiveness and reliability of measuring instruments affect the degree to which researchers learn valuable information from the phenomenon under study. The effectiveness and reliability of measuring instruments affect the extent to which researchers acquire knowledge about the phenomenon under study. Effectiveness is the degree to which the tool measures it; it refers to the effectiveness of a measurement tool. Collis and Hussey (2009) wrote that if the results reflect what the researchers claim to do, and the effect is usually related to quantitative research methods, then the effect or test is valid. Therefore, effectiveness is related to the degree to which the results of the study accurately indicate that the situation is occurring. Reliability is usually related to qualitative research methods. Reliability refers to the consistency of a measurement instrument that produces a specific result without changing the measured entity 75; it is related to accuracy and reliability. If the study must be repeated with another sample and the results obtained are the same as the original study, the results of the study can be considered reliable. Before conducting the field survey, the questionnaire has been submitted to two subject experts for review (a tire industry expert and a...
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