Assignment 2: Developing a Public Relations Plan, Part 2 Due Week 8 and worth 330 points This paper will be a revised and expanded version of the first paper. Based on your instructor’s feedback, you...

development of a public relations plan

DEVELOPMENT OF A PUBLIC
RELATIONS PLAN
A PR Campaign strategy and plan related specific detailed being discussed and
listed out


NOVEMBER 30, 2012
UNIVERSITY NAME
PROFESSOR NAME
Introduction:
Public Relations campaign is no easy thing to carry out, not only because of the broad range of
target audience one intends to effect but also because of the very limited budget that one has
claim one to ensure success of this campaign. We in the coming section would be taking up the
case of an organization and walk through some of the important decision that it needs to make in
order to come up with a say almost perfect PR campaign plan. In light of same the organization
that we have chosen is a non-profit organization called Little Steps.
The campaign that we have decided to undertake is that of raising awareness regarding practice
of tying seat belts during travelling. Though this would be targeted in highest accident prone
regions of UD but the same can be very applied across region with little or no modification in
approach, purely because of the communication theme that we are planning to communicate
(Bergstorm, 2012).
One would be aware there are multiple steps that needs to be taken and ensured in order to come
up with a effect PR campaign plan. However in this report we would not be following this step
wise detailing of campaign but instead we would assume that all steps and related details have
already been worked out. We would simply be putting forward all the specific details that have
been requested in this report. We begin with the same approach next.
Media Usage & Plan:
A very critical success criteria for any PR campaign is effective and ideal use of possible media
platforms and mediums. It became extremely important not only because of the budgetary
constraint attached but also because of the effectiveness and reach of certain platform for certain
issues, products and services. In light of this understanding it should be very obvious to
understand the fact that in case of this “seat belt usage” campaign all media could be put to use
as each of them would be effective in their own way.
In the next section we list out some of the very specific platforms and media segment we plan to
put to use in this PR campaign, those being (Writer, Public Relations Manual, 2012):
- Print Media: We would be using this to raise awareness among the peer group of target
audience since they would read about it, become aware and then kind of pressurize the
target group to comply with it.
- Outdoor Displays: This would be the immediate re-in forcer, informer as well as
awareness driver. This is so because while driving if someone comes to read about it, not
only target would become cautious but his peers would make him comply with it and
with practice it would be a process that they will adapt.
- Televisions: This media would address all categories of audiences we want to pass on
information. It would be reaching the target audience, it would be reaching the peer
groups and it would even be reaching the future target audience and allow them to be
groomed even before they need to practice the same.
- Radio: This medium would act as reinforce like display medium but instead would not
looks for eyeballs but would looks for ear drums. This way it would even reach those
audience which might be conditions in which...