Assignment 2 Case Study – Ryanair - The Low Fares Airline: Whither now? You are to read the Case Study – Ryanair - The Low Fares Airline: Whither now (enclosed under the 'Unit Overview' tab on the...

Assignment 2 Case Study – Ryanair - The Low Fares Airline: Whither now?  You are to read the Case Study – Ryanair - The Low Fares Airline: Whither now (enclosed under the 'Unit Overview' tab on the unit's Blackboard site) and answer the questions relating to the case. Those questions and allocated marks are as follows: 1. Why has Ryanair been successful thus far? 10 marks. 2. Is Ryanair's strategy sustainable? 10 marks. 3. Would you recommend any changes to Ryanair's approach in changing environmental circumstances? 10 marks. 4. Did the Aer Lingus bid make strategic sense? Explain. 10 marks. Marking criteria The marks will be weighted in accordance with the above elements. General marking criteria are: • extent and quality of research • depth and originality of analysis • Please just answer the questions (structured with headings/subheadings) and provide a list of references. Be sure to acknowledge all sources in-text (Harvard-style referencing, please). Marks will be deducted for poor referencing.