Assignment XXXXXXXXXXpoints) The Advertising Creative AnalysisThis is a 5- 6 page assignment. Select a brand or product of your choice. Provide background information on the company and the...

Assignment 2 (400 points) The Advertising Creative AnalysisThis is a 5- 6 page assignment. Select a brand or product of your choice. Provide background information on the company and the advertising agency that produces the creative for this particular product.Analyze the agency and the types of creative produced in other industries. Compare the creative with the competitors in the industry, what makes them different? What makes them stand out? Additionally, create an advertising “pitch” with a creative brief and develop an ad campaign for this product. Base your campaign on current market trends and what is the avenue you expect would produce the best results for the creative and why (Television, Email. Internet, Print, etc…..). A hard copy of Assignment 2 is to be given to the Instructor at the end of Week 8 and a Soft Copy is to be posted on Blackboard Assignment 2 (400 points)Points: 400Assignment 2 : Advertising PresentationCriteria UnacceptableBelow 60% FMeets Minimum Expectations60-69% D Fair70-79% C Proficient80-89% B Exemplary90-100% A1. Identify the store and the day and time you made your observation.Weight: 10%Did not submit or incompletely identified the store and the day and time you made your observation.Insufficiently identified the store and the day and time you made your observation.Partially identified the store and the day and time you made your observation.Satisfactorily identified the store and the day and time you made your observation.Thoroughly identified the store and the day and time you made your observation.2. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
Weight: 20%Did not submit or incompletely analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.Insufficiently analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.Partially analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.Satisfactorilyanalyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.Thoroughly analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.3. Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed.Weight: 15%Did not submit or incompletely assessed how consumers determine value for their various purchases; did not submit or incompletely addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed.Insufficiently assessed how consumers determine value for their various purchases; insufficiently addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed.Partially how assessed consumers determine value for their various purchases; partially addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed.Satisfactorily assessed how consumers determine value for their various purchases; satisfactorily addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed.Thoroughly assessed how consumers determine value for their various purchases; thoroughly addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed.4. Pick two (2) specific consumers that seemed to be very different from each other. Contrast how these two consumers progressed through the consumer perception process. Weight: 15%Did not submit or incompletely picked two (2) specific consumers that seemed to be very different from each other; did not submit or incompletely contrasted how these two consumers progressed through the consumer perception process.Insufficiently picked two (2) specific consumers that seemed to be very different from each other; insufficiently contrasted how these two consumers progressed through the consumer perception process.Partially picked two (2) specific consumers that seemed to be very different from each other; partially contrasted how these two consumers progressed through the consumer perception process.Satisfactorily picked two (2) specific consumers that seemed to be very different from each other; satisfactorily contrasted how these two consumers progressed through the consumer perception process.Thoroughly picked two (2) specific consumers that seemed to be very different from each other; thoroughly contrasted how these two consumers progressed through the consumer perception process.5. Analyze how different manufacturers motivated consumers to pick their specific brands. Articulate thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.Weight: 20%Did not submit or incompletely analyzed how different manufacturers motivated consumers to pick their specific brands; did not submit or incompletely articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.Insufficiently analyzed how different manufacturers motivated consumers to pick their specific brands; insufficiently articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.Partially analyzed how different manufacturers motivated consumers to pick their specific brands; partially articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.Satisfactorily analyzed how different manufacturers motivated consumers to pick their specific brands; satisfactorily articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.Thoroughly analyzed how different manufacturers motivated consumers to pick their specific brands; thoroughly articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.6. Record all your observations in a table placed in the Appendix.Weight: 10% Did not submit or incompletely recorded all your observations in a table placed in the Appendix. Insufficiently recorded all your observations in a table placed in the Appendix.Partially recorded all your observations in a table placed in the Appendix.Satisfactorily recorded all your observations in a table placed in the Appendix.Thoroughly recorded all your observations in a table placed in the Appendix.7. Clarity, writing mechanics, and formatting requirementsWeight: 10%More than 8 errors present7-8 errors present5-6 errors present3-4 errors present0-2 errors present The best way to ensure that you make a high grade on the written assignments is to follow the instructions in the syllabus and in the rubric.