Assignment 1 – Market Entry Strategic Report As individuals, students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer you...

Market Entry Strategic
Market Entry Strategic    
    
Table of Contents Page No.
Introduction…………………………………………………………………………3
European Union……………………………………………………………………4-6
Asian Market…………………………………………………………………………6-7
Recommendation…………………………………………………………………7-8
Conclusion………………………………………………………………………………8
References………………………………………………………………………………9

Introduction
One of the Public company is Harvey Norman which is listed with the Australian securities exchange, whose main activities is considered as integrated retail, franchise, property, and setting of enterprise which are digital. Harven Norman operates in Australia under a system of franchise and delivers offering consistently to consumers of Australia which are retail unparalleled with the extensive range of product, cutting-edge, technology and in the market leadership in product important categories. To independent proprietors Harven Norman Holdings Limited gives franchises under names of three brands which are leading and they are Joyce Mayne, Harven Norman and Domayne.
In the following head the products is sold by the proprietors that are computerized communications, furniture, bedding and Manchester, appliances of kitchen, electrical goods, appliances which are small, tiles and bathroom, carpet and flooring.
Harven Norman
Harvey Norman is a retail icon with franchised complexes throughout Australia in the Australian Capital Territory 1, 57 in New South Wales, in Victoria 38, in Queensland 37, in South Australia 10, in Western Australia 17, in the Northern Territory 2 and in the Tasmania 6.168 Norman brands of Harven are sold having complexes which are franchised all over Australia are market leaders in the audio visual which is core and technology segment (Bloomberg, 2018).
Domayne
In May 1999 the Domayne brand name was launched and currently in New South Wales has 12 franchised complexes. A range is offered which is contemporary of bedding, furniture, products of electrical and computer.
Joyce Mayne
In the year 1998 of June the Joyce Mayne brand acquisition took place with 7 stores out of which 6 were converted to complexes which are franchised in 1999 May of Domayne.
European Union-
One of the seven continents is Europe which consists the peninsula of Eurasia that is westernmost. From Asia, Europe is divided by the divides of watershed of the mountains of Ural and Caucasus.
SWOT Analysis
Strength
The strength of European Union are Europe is allowed to have a bigger influence, the Position in trade, one of the economy that is biggest, goods, services, money and people free movement, equal competition is allowed, the conflict can be resolved by political and diplomatic way.
Weakness
The weakness are economic difficulties, different political agendas, lack of strong leadership, bureaucracy, entry cost for non-EU members and The Euro.
Opportunities
The opportunities are establishing two speeds, looser cooperation, tighter cooperation and free-trade partnerships that are new (Janos, 2017).
Threats
The threats are Brexit, the debt crisis of Greek and concerns of lingering about the euro zone, resurgent Russia, migrant that are ongoing and refugee flows, Anti-Eu rise or Euro-skeptic political parties.
PESTEL Analysis
Political Environment
The Europe politics deals with the evolving politics which are continuous within the continent. It is a far more detailed topic than other continents due to factors that are numerous including the nation states long history in the region as well as the trend of modern day for increasing the political unity among the states of Europe. The Europe current politics can be traced back to events that are historical within the continent. Likewise culture, economy and geography have make contribution to the politics which is current of Europe Make-up. The European Politics which is modern is dominated by the Union of Europe. Most states of Europe have either joined, or to join stated their ambition, the European Union. The Union of Europe, or EU, is an union of 28 states which is intergovernmental and supranational. The activities are many, the most important is a...