Assignment 1: International Marketing Environment Write a 4-6 page paper in which you: Explain the role of government in international trade, the various levels of economic integration, and the impact...

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Assignment 1: International Marketing Environment


Write a 4-6 page paper in which you:




  1. Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing.

  2. Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.

  3. Summarize the major political and financial risks associated with international marketing.

  4. Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.

Your assignment must:




  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

  • Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:




  • Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing.

  • Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.

  • Summarize the major political and financial risks associated with international marketing.

  • Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.

  • Integrate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.

  • Use technology and information resources to research issues in international marketing.

  • Write clearly and concisely about international marketing using proper writing mechanics

Answered Same DayDec 21, 2021

Answer To: Assignment 1: International Marketing Environment Write a 4-6 page paper in which you: Explain the...

Robert answered on Dec 21 2021
112 Votes
In the prosperity and growth of any country, international trade play very important role. open
trading between all the countries can open great financial opportunities. government play very
important role in international trade. the role of government is very important in international
trade. the government have power to make and change laws. government can be divided in three
levels; federal government, state government and state government. Adam Smith (1991) said that
member of the same field meets rarely, but their conversation ends with conspiracy or raising
price of the product. The federal government has power to control over the income tax, company
law, trade etc. The state government has power to control over the state courts, price, pollution.
The local government has power to control over the zoning and building. the local government
can influence the international trade directly or indirectly. government can regulate monitory
policy, fiscal policy, income policy, trade policy.
Bill Miller (1998) said that international trade is exchange of goods, services, exchange
of capital across different countries. globalization, multinational companies, technology,
outsourcing, industrialization have a great impact on international trade. government policies can
increase the international trade. it can generate technology, can create competition, and provide
best products in the access of consumers all around the world. government can make policy for
the growth of economic activity. government can face lots of problem in export. without the
help of government export cannot be successful.
Levels of economic integration in international trade:
1. Free trade area
2. Customs union
3. Common or single market
4. Economic and monetary union
Free trade: In the free trade Tariffs between members reduced significantly. tax applied on the
imported goods or services is called tariff. every member has their own tariff in regard of third
parties. the main aim of free trade is to develop economy.
Custom union: among members custom union sets common tariffs, on the third...
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