Assignment 1: Developing a Public Relations Plan, Part 1Research a nonprofit organization that has...

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Assignment 1: Developing a Public Relations Plan, Part 1
Research a nonprofit organization that has faced a public relations crisis within the past few years.
Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in the media. Write a6 page paper in which you:

State the name of the organization and describe what its mission and purpose.

Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

Create the specific goals your campaign will try to achieve, and justify why you chose these goals.

Design and explain the steps you will take to achieve your goals.

Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.

Your assignment must:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain the basic functions of public relations, how it can be used to support corporate goals, and how it can be integrated into marketing strategy.

Analyze a communication process, identify dysfunctional aspects of the process, and develop action plans to improve the communications

Formulate and plan the implementation of public relations strategies to accomplish stated public relations objectives relative to various publics (media, employees, communities, governments, consumers, and international entities).

Use technology and information resources to research issues in public relations.

Write clearly and concisely about public relations issues using proper writing mechanics.

David · Accepted Answer

Running Head: PUBLIC RELATIONS   1 

Public Relations   
Running Head: PUBLIC RELATIONS   2 

Introduction 
Public relations are a term that is used by the business organizations to manage the 
relationship with the customers along with community people. Therefore, it works as the 
management practice of spreading the valuable information between the organizations and the 
related public (L'Etang & Pieczka, 2006). It generally includes the goals of the organizations that 
gain the exposures from their related communities by using the interesting topics in the context 
of the public that do not needs the payment.  
The main aim of public relations (PRs) is to hold the public, stakeholders, working 
employees, financial investors along with the business partners for accomplishing the personal 
objectives such as market leadership, sustainability of products, or making new business 
decisions about the significance and effectiveness of organizations in the market. Hence, it also 
integrates the entire marketing strategy of organizations (Grunig, Grunig & Toth, 2007). For 
accomplishing this research, Toyota is selected because it is a non profitable organization in the 
country of US. Hence, this paper would also describe the mission and purpose of the 
organization and its negative publicity. This paper would also describe the campaign for trying to 
reduce the negative impact of PR.  
Mission and Purpose of Toyota 
Toyota is a top automobile brand in the US market that is fully committed to innovation, 
quality and respect of the ecological concepts. The main objectives of the organization to fulfill 
the expectation of the customers and give them smile as a reward. As like the organizations, 
Toyota has also an effective mission and purpose for its market and customers (Bigelow, 2012). 
The mission statement of Toyota states that Toyota will lead the mobility related to future 
Running Head: PUBLIC RELATIONS   3 

requirement that would enrich the lives of people with the help of every possible safety measure 
in more responsible ways.  
Therefore, the purpose of Toyota is to become the most successful and respected 
automobile organization in the automobile industry of America (Toyota Motor North America, 
Inc., 2013). Hence, Toyota has improved its strategies related to business practices for covering 
the US market. It is also proved by its dramatic growth in the US (Harvard Business School, 
2003). Toyota also produces several automobile vehicles such as Camry, Lexus luxury brand, 
Corolla, and Toyota trucks.   
Situation related to Negative Publicity 
The organization Toyota faces several problems due to the technical errors in its existing 
manufacturing systems. The organization faces the major problems due to the less effective 
brake system, break of the wipers at the time of its uses, problems related to gas pedals, itchy 
floor mats, and less effective work of air bags and warning lights (Toyota Motor Sales, U.S.A., 
Inc., 2013). These problems raise the safety concerns for the management of Toyota because the 
issues related to safety directly influences the life of automobile users negatively.  
The less effective working of gas pedal accelerates the Toyota automobile such as a car 
that makes major accidents. Sometime, the customer could not be able to use the gas pedal 
timely that also increases the risk related to the accident (Woodyard, 2013). Hence, this situation 
also provides an effective base for negative publicity because the issues related to gas pedal 
causes several injuries in the US.

Assignment 1: Developing a Public Relations Plan, Part 1 Research a nonprofit organization that has faced a public relations crisis within the past few years. Imagine that you were employed at this...

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