Assignment 1: Developing a Public Relations Plan, Part 1Research a nonprofit organization that has...

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Assignment 1: Developing a Public Relations Plan, Part 1
Research a nonprofit organization that has faced a public relations crisis within the past few years.
Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in the media. Write a 4-5 page paper in which you:

State the name of the organization and describe what its mission and purpose.

Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

Create the specific goals your campaign will try to achieve, and justify why you chose these goals.

Design and explain the steps you will take to achieve your goals.

Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.

Your assignment must:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain the basic functions of public relations, how it can be used to support corporate goals, and how it can be integrated into marketing strategy.

Analyze a communication process, identify dysfunctional aspects of the process, and develop action plans to improve the communications

Formulate and plan the implementation of public relations strategies to accomplish stated public relations objectives relative to various publics (media, employees, communities, governments, consumers, and international entities).

Use technology and information resources to research issues in public relations.

Write clearly and concisely about public relations issues using proper writing mechanics.

David · Accepted Answer

PR
Developing public relations plan  
for  
Rotaract Club of Tullamarine Inc.
PR 
Introduction and background - mission and purpose 
The non profit organization is the Rotaract Club of Tullamarine Inc. The mission and 
purpose of this organization is community service. The Rotaract Club of Tullamarine Inc is an 
organization that operates in the field of community service. They have been working towards 
the betterment of the organization. Medical issues, environmental issues and several such issues 
have been dealt with by the organization (Johnson et al, 2008).  
Their main objective is to ensure that there be better levels of awareness spread so that it 
is possible to attract more and more work for the community and also more workers who can 
help further propagate the objective or goal of a better community (Dessler, Cole Goodman & 
Sutherland, 2008). In this way as The Rotaract Club of Tullamarine Inc operates towards 
achieving a better community to live in, it requires to spread awareness of its existence, work and 
objectives and this makes it crucial that there be an appropriate public relations strategy that is 
formulated and implemented in The Rotaract Club of Tullamarine Inc (Hunger, J. D., & 
Wheelen, T. L., 2007). 
Media issues and the facts of the event that generated the negative publicity  
Rotract club has been confused with the Rotary club. This has led to a negative image 
and negative publicity as well since the very existence and individuality of the organization in 
the very beginning stages of the organization results in negative publicity as well as inability to 
perform further for the organization.  
The organization has been operating in the community welfare domain. Most of the 
volunteers need to be motivated in order to be roped in the projects.

Assignment 1: Developing a Public Relations Plan, Part 1 Research a nonprofit organization that has faced a public relations crisis within the past few years. Imagine that you were employed at this...

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