Assessment Type: Evaluating an entrepreneur - Individual Assessment - 2000 words +/- 10% report.
Purpose: This assessment is designed to allow students to critically evaluate an entrepreneur against entrepreneurship theory.This assessment relates to learning outcomes a, b, e.Value: 20%Due Date: Week 6, 11:59pm Thursday of week 6Submission: Upload a soft copy - .doc or .docx to Moodle and Turnitin via the subject Moodle page.
Topic: Analyse an entrepreneur for their characteristics and traits, opportunity recognition, and ideadevelopment compared to entrepreneurial theory.
Task Details: Analyse a current entrepreneur from one of these countries: UK, India, Singapore. Criticalanalysis and reflection on relevant entrepreneurship theories required, not just a simple presentation of theentrepreneur's biography.
Individual assignment, report format with headings and sub-headings, 1.5 spacing to be used.Suggested structure:
1. Cover pagePlease indicate your full name, student ID, class day & time, and tutor's name.
2. Introduction
3. Background of the entrepreneurDiscuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion/propensity and contributed to this person's entrepreneurial pathway/success (with reflection on/application of the relevant entrepreneurship theories). Hint: stay relevant in any description to the critical analysis of your entrepreneur against entrepreneurship theory.
4. Entrepreneurial traits/characteristicsDiscuss the characteristics/traits of the entrepreneur (with reflection on/application of the relevant entrepreneurship theories).
5. Opportunity recognition and idea development processDiscuss the processes of opportunity recognition and idea development (with reflection on/application of the relevant entrepreneurship theories).
6. Competitive advantagesDiscuss the type of business developed and the competitive advantage(s) of the business compared to competitors in the market (to be supported with relevant facts/figures/research where possible, with reflection on/application of relevant theories).
7. RecommendationsDiscuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business etc) he/she may take.
8. References