Assessment type: Case study Group Written Report, 2500 words (Summative)Purpose: This assessment will allow students to be able to demonstrate formulating an idea and turning it into a business plan using Value Proposition Canvas. This assessment contributes to learning outcomes b, c and d.Value: 20% Due Date: Week 11Assessment topic: Ideation and Value Proposition DesignICT 275 INNOVATION AND TECHNOLOGY MANAGEMENT T120 27/02/2020 14:58
ICT275Task Details: Brainstorm with your team and identify a gap/problem/business opportunity and provide an IT solution for the identified problem. You demonstrate the value proposition of the proposed solution/product/service to the actual needs of the customer.You explain in your report:The OpportunityDiscoveryProblem Statement Defining a Solution Value proposition canvasThe outcome of your ideation and value proposition will be reflected in a value proposition canvas (along with a written report of 2500 words). The value proposition canvas consists of two parts. One part is the customer profile, in which you describe your customer. The other part is the value map in which you describe how you create value for your customer. If those two parts match with each other then you have a fit in your value proposition. You start with creating your customer profile, after which you will complete your value map.You need to identify:1. Customer task: You have to keep in mind the person or the company that would buy your product or service. Write down the tasks that that person or company has to do or wants to complete in work or in life.2. Customer pains: A customer pain is anything that annoys a customer when getting a job done. It can also be something that slows down or prevents the task being done.3. Customer gains: Anything that makes the customer happy is a potential customer gain. These gains can be required, expected or desired. Required gains must be provided by your service. Expected gains are those that a customer would expect but are not essential. Desired gains are those needs that customer would like to see fulfilled.4. Products and services: When moving over to the value map the first action is to describe the products and/or services of your business.5. Pain relievers: Pain relievers are the solutions that your products and services offer to customer pains.6. Gain creators: Gain creators are the functionalities or features of your products and services thatproduce outcomes that customers expect or desire.7. The fit: Determine if there is a fit between what the customers want and what your business has toofferMake a large printout of the Value Proposition Canvas template (page 5) and use this in a brainstorm with colleagues. Have a look at the Example for AirBnB to learn how the Value Proposition Canvas can be applied in practice.Create your Value Proposition Canvas via draw.io or other online tools for the submission along with the written report (the print out is for practice only). You can submit the Canvas in pdf format.https://about.draw.io/create-a-value-proposition-canvas-with-draw-io/Recommended tools for teams to utilize for efficiency of project management and team work: Google Doc, Slide, and DriveTrello SlackSubmission requirements details: Make sure your report is written based on the guideline of assessment 4 in the Course Guideline.ICT 275 INNOVATION AND TECHNOLOGY MANAGEMENT T120 27/02/2020 14:58 PAGE 12 OF 17 *AUSTRALIAN INSTITUTE OF BUSINESS AND MANAGEMENT PTY LTD © ABN: 72 132 629 979 CRICOS 03171A Approved by KOI Academic Board for T1 2020
ICT275Assessment 4 Marking Rubric: Group Business Case Report – 20 Marks CriteriaEvidence of researchFail(0 - 49%)Less than 6 appropriate and relevant titles read.Pass Credit Distinction (50 - 64%) (65 - 74%) (75 - 84%)At least 6-8 appropriate At least 8-12 appropriate More than 12 and relevant titles read. and relevant titles read. appropriate andrelevant titles read.High Distinction % (85 - 100%)15 or more relevant titles read.Weighting 15 Relevance of content Incomplete analysis of case study and no clear identification of relevant innovation through IT/IS, Recommendations incomplete or not relevant. Satisfactory analysis of case study and identification of some relevant innovation through IT/IS. Some recommendations made. Benefits and issues not explored. Accurate analysis of case study and identification of relevant innovations through IT/IS. Individual recommendations made. Benefits and issues not sufficiently explored.Accurate analysis ofthe case study and identification of relevant innovation through IT/IS . Comprehensive recommendations including benefits and issues. Comprehensive analysis of he case study and identification of relevant innovation through IT/IS Excellent recommendations including benefits and issues. 20 Application of concepts and principles Analysis and recommendation s are not supported with relevant case study examples and practical statistics. Assumptions made are not noted. Analysis and recommendations are supported with minimal relevant case study examples and statistics. Not all assumptions made are noted. Analysis and recommendations are supported with some relevant case study examples and practical statistics. All assumptions made are noted. Analysis and recommendations extremely well supported with relevant case study examples and practical statistics. All assumptions made are noted. Analysis and recommendations extensively supported with relevant and powerful case study examples and practical statistics. All assumptions made are explained. 20 Clarity of Structure The structure of the business case is unclear and is not logical. It does not address the assignment brief. Use of headings and charts is unsatisfactory.The structure of the business case is clear and logical in parts. It addresses most of the assignment brief. Use of headings and charts could have been improved.The structure of the business case is clear, easy to read and logical, directly addressing assignment brief.. Suitable headings used and some use of graphics/charts.Business case structure is clear, easy to read and logical, directly addressing assignment brief. Suitable headings used throughout. Good use of graphics and charts.Business case structure is clear, compelling and logical, directly addressing assignment brief. Suitable headings used throughout. Excellent use of graphics and charts.10 Writing to the audience Too much use of technical jargon. Terminology used is not appropriate to a management team. A large number of spelling, punctuation or grammatical errors. Some use of technical jargon. Terminology used is not generally appropriate to a management team. Several spelling, punctuation or grammatical errors. Minimal use of technical jargon. Terminology used is generally appropriate to a management team. Some spelling, punctuation or grammatical errors. Minimal use of technical jargon. Terminology used is appropriate to a management team. No spelling, punctuation or grammatical errors. Minimal use of technical jargon. Terminology used is clarified to the management team. No spelling, punctuation or grammatical errors. 10 Correct referencing Referencing not done to Harvard Anglia standard. Over-use of direct quotes. Range of sources used is not appropriate and/or not documented.Harvard Anglia referencing applied to a range (6-8) of relevant resources. No more than 4 errors. Direct quotes over- used. Sources documented.Harvard Anglia referencing applied to a range (8-12) of relevant resources. No more than 2 referencing errors. Direct quotes used sparingly. Sources documented.Harvard Anglia referencing applied to a range (12+) of relevant resources. No referencing errors. Direct quotes used sparingly. Sources documented.Harvard Anglia referencing applied to a range (15+) of relevant resources. No referencing errors. Direct quotes used sparingly. Sources documented.10 Individual Teamwork (based on Group Activity Report) Makes minimal contribution to team tasks, some to leadership and motivation of team. Makes adequate contribution to team tasks, leadership and motivation. Makes an above-average contribution to team tasks, leadership and motivation. Makes a significant contribution to team tasks, leadership and motivation. Makes a major contribution to team tasks, leadership and motivation. 15 Assessment 4 Group Work Activity Report – 3 marks (of 20 for whole assessment)