Assessment tasks: Short answer questions, create a flyer, create a reportUnit Assessment Guide Unit...

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Assessment tasks: Short answer questions, create a flyer, create a report

Unit Assessment Guide Unit details Unit code BSBWRT401 Unit name Write complex documents Unit purpose This unit describes the skills and knowledge required to plan documents, draft text, prepare final text and produce documents of some complexity. It applies to individuals who work in a range of business environments and are skilled in the creation of reports, information and general promotion documents that are more complex than basic correspondence, memos or forms and that require review and analysis of a range of information sources. Elements and performance criteria For further information about this unit go to: http://training.gov.au/Training/DetailsBSBWRT401 Unit outcome This unit is not graded. Your result will be recorded as Achieved competence (AC) or not competent (NC) Pre-requisite/ Co-requisite units Nil Assessment plan To demonstrate competence in this unit, you must successfully complete each of the following assessment events: Event 1 Short answer questions Event 2 Create a flyer Event 3 Create a report Assessment conditions Submission dates Submission of assessment events are flexible to your own personal needs. You should discuss a timeline with your facilitator in order to determine suitable dates to submit each assessment event for marking. Submission instructions Your online facilitator will give you advice about your assessment completion dates and how to submit your assessment. Complete each of your assessment events and clearly include the event name and your own name. For example, Assessment 1, John Smith Student is required to provide the following materials and equipment Your online facilitator will advise you of any additional materials you need to supply to complete this assessment. You may need access to a computer with internet access. TAFE is required to provide materials and equipment Your online facilitator will provide access to necessary materials required for this unit or advise you otherwise. Additional resources You will be advised if additional resources are required. Facilitator support and supervision If you are unclear about any aspect of the assessment please contact your online facilitator for guidance. Student collaboration Student collaboration is not permitted except for assessment events requiring group work, in which case your online facilitator will advise you. Assessment attempts If you are unable to complete your assessment by the due date, please contact your online facilitator beforehand to negotiate a new due date. If your assessment requires more evidence of competency you may be given the opportunity to resubmit it. Your teacher will advise you about the requirements for resubmission. General information Assessment is an important part of learning at TAFE NSW (click on the link) When you begin your studies at TAFE NSW, you'll be given further information about assessment and how your results will be recorded and reported. Information about assessment is provided in the following guide: Every Student's Guide to Assessment in TAFE NSW (PDF, 207kB) Plagiarism and referencing If you engage in copying, colluding with another person, using unauthorised notes, or allowing another person to copy your work, you will be liable for disciplinary action as per Student Discipline Policy - TAFE NSW Whatever the form of assessment, it is essential that the work you are assessed on is your own. To validate the authenticity of your submitted work it may be checked used anti plagiarism software in addition it may be stored for future plagiarism checking. Assessment events Assessment event 1: Short answer questions This assessment event requires you to submit your responses to short answer questions to demonstrate your understanding of conservation, document formatting, style guides, organisational requirements for document layout/design and the fundamentals of the writing process. You must meet the criteria below in order to successfully complete this assessment event. 1. Short Answer Questions This item must address the criteria as listed in the table below. 1. Be answered correctly. 2. Provide detail addressing all parts of each question with examples, as appropriate. 3. Use clear and concise language to ensure the intended message is understood. 4. Provide references to the sources of information, as relevant. Questions 1. What is the function of a style guide? 2. Visual appeal and conveying information in a clear and concise method is important when formatting business documents. Outline three (3) different graphic techniques that can be used when formatting a business document. 3. Name two (2) resources which can assist you with rules and conventions for written English when producing business documents? 4. Once your final text is produced, list three (3) steps you would take to ensure all requirements have been met. Assessment events Assessment event 2: Create a flyer In this assessment event you are required to create a flyer for a product launch. Scenario Your organisation, TravelEvents Connect, are organising next year’s product launch for Australian World Cruises, an International Cruise company offering cruises from Australia to the South Pacific islands during the months of December to March. The event is to be held at the International Convention Centre Sydney – ICCS, Darling Harbour, 20 June, (next year). To motivate as many travel industry people as possible to attend the event and to create a buzz and excitement, it has been decided that there will be six free cruise giveaways. Every attendee will go into a draw and the winners will be announced towards the end of the event. To win, attendees must be at the venue to collect their prize. You have been instructed to create a flyer promoting this event and asking industry people to ‘save the date’. The flyer will be sent out by email to industry at least 12 months prior to the event. Name and contact details for enquiries: · TravelEvents Connect · Your name for contact · Phone +61 2 9323 4444 · Email [email protected] Instructions Here is a brief outline of what you are required to do in each task of this assessment event. Further instructions follow for each task. You must meet the criteria below in order to successfully complete this assessment event. Task 1. Plan text to be included in flyer Before you can create a flyer you need to plan the content to be included. Complete the Production Checklist template (see Appendix A below), which outlines your process for planning, drafting, preparing and producing the flyer. You will cover the following in the Production Checklist template. a) Determine the purpose of the document b) Choose appropriate format for document c) Establish means of communication d) Determine requirements of document. Task 2. Draft text to be included in flyer Create a draft flyer for this event and include all elements noted in the scenario. a) Include all information that meets the purpose of the flyer b) Include graphics as appropriate c) Use language appropriate to the audience d) Include a call to action e) Apply consistent brand and style requirements Task 3. Prepare final text Review draft to ensure document objectives are achieved and requirements are met. a) Check grammar, spelling and style for accuracy and punctuation. b) Ensure draft is approved by relevant enterprise personnel (online facilitator). c) Incorporate revisions in final copy. Task 4. Produce document Produce a final version of your flyer which incorporates any amendments/additions. Ensure: a) Design elements are appropriate to audience and purpose. b) Word processing software has been used to apply design elements. c) All requirements are met. When satisfied upload your final version to Studespace for marking. Task 1: Plan text to be included in flyer Before you can create a flyer you need to plan the content to be included. Complete the Production Checklist template (see Appendix A below), which outlines your process for planning, drafting, preparing and producing the flyer. You will cover the following criteria by responding to the questions in the Production Checklist template: a) Determine the purpose of the document b) Choose appropriate format for document c) Establish means of communication d) Determine requirements of document. Task 2: Create a draft flyer Create a draft flyer for this event and include all elements noted in the scenario. a) Include all information that meets the purpose of the flyer. Refer to the Scenario. b) Include graphics/images as appropriate to enhance the visual appeal of your flyer. c) Use language appropriate to the audience. d) Include a call to action (i.e. save the date). e) Apply consistent brand and style requirements. Task 3: Prepare final text Review draft to ensure document objectives are achieved and requirements are met. a) Check grammar, spelling and style for accuracy and punctuation. b) Upload your draft copy to Studespace to be approved by your online facilitator. You must wait until you receive feedback from your online facilitator prior to completing your final copy. c) Once you have received feedback from your online facilitator, incorporate any amendments/additions suggested to prepare your final copy. Task 4: Produce document Produce a final version of your flyer which incorporates any amendments/additions. Ensure: a) Design elements are appropriate to audience and purpose. b) Word processing software has been used to apply design elements. c) All requirements are met. When satisfied upload your final version to Studespace for marking. There should be your previously uploaded draft copy of the flyer and a final copy of your flyer in Studespace to meet the assessment criteria. Appendix A: Production Checklist 1. Document Purpose: Who is the document for? (Explain who the document is being written for and then tick appropriate boxes to the right). Internal |_| External|_| Current Customer |_| Future Customer |_| 2. Document Purpose: Why? (Explain the reasons why the document is being written and then tick appropriate boxes to the right). Inform |_| Educate |_| Sell |_| 3. Document Purpose: What? (Explain what type of document is being produced and what its purpose is, and then tick appropriate boxes to the right). Letter |_| Newsletter |_| Form |_| Table |_| Display |_| Minutes of Meeting |_| Fax Cover sheet |_| Memorandum |_| Report |_| Other|_| 4. Style Guide to be followed: (Refer to provided “style guides” and explain style used, and then tick appropriate boxes to the right). No specific style |_| General company formatting |_| Specific company report style |_| General report style |_| 5. Means of communication: (Explain how this document is going to be communicated to the audience and tick appropriate boxes to the right). Emailed |_| Printed |_| Printed and bound |_| Presented at meeting |_| Presented to recipient personally |_| 6. Determine requirements of document Determine categories and logical sequence of data, information and knowledge. Develop an overview of structure and content of the document. (List the important information to be included in the flyer, and how they will structure the information in a logical sequence). 7. Paper Size: A4 A3 A5 Other: 8. Paper Orientation: Landscape |_| Portrait |_| 9. Possible design elements appropriate to audience and

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Soumi · Accepted Answer

WRITING COMPLEX DOCUMENTS	1
WRITING COMPLEX DOCUMENTS		42
WRITING COMPLEX DOCUMENTS
Table of Contents
Assignment Event 1: Short Question – Answers	4
Question 1: What is the function of a Style Guide?	4
Question 2 Different Graphic Techniques Used for Formatting Business Documents	6
Question 3Resources for Assisting Rules and Conventions for Written English of Business Documents	9
Question 4Ways to Ensure Business Documents have met the Requirement of their Organisations	10
1.	Document Purpose:  Who is the document for?	13
2.	Document Purpose: Why?	13
3.	Document Purpose: What?	13
4.	Style Guide to be followed:	13
5.	Means of communication:	15
6.	Determine requirements of document	15
7.	Paper Size:	15
8.	Paper Orientation:	15
9.	Possible design elements appropriate to audience and purpose to be incorporated:	15
Task 2: Create a draft flyer	17
Assignment Event 3: The Report	20
Task 1: Planning the Report	25
Introduction	25
The Purpose of the Document	25
Choosing Appropriate Format for the Document	26
Establishing Means of Communication	27
Determining the Requirements of the Document	28
Task 2: Inclusion of Draft Text	29
Introduction and Background	29
Findings	29
Recommendations	30
Task 3: Preparing Final Text	31
Introduction	31
Proofreading and Minor Amendments	31
Major Amendments	33
Approval of Organisational Management	33
Incorporation of Changes	34
Task 4: Producing the Final Documents	36
Introduction	36
Appropriateness of Design Element	36
Use of Word Processing Software	37
Meeting of all the Requirements	37
References	39
Assessment event 1: Short answer questions
Assignment Event 1: Short Question – Answers
Question 1: What is the function of a Style Guide?
	Assessed in the context of marketing, style guide is positioned as an important marketing tool, which sets up standards of written as well as visual contents of a brand that makes their offerings stand out of the competition. As mentioned by Gorshkov, Nered, Ilyushin and Namiot (2019), style guides use standardised formats of commercial writing, which promoted the brand name and reputation in the market, attracts investors as well as customers. The style guide, as the name suggests, provide guidelines to business organisations in terms of their details providing strategies for commercial purposes. It is seen that in business, customers and investors play significant roles and they have very specific influence factors, which style guide retains in commercial writing of business organisations. With style guide, brands promote their unique approach, the core objective of their businesses, and generate loyalty of customer base. 
Figure 1: Style Guide
(Source: 24 Ways, 2016)
	Style guides, based on their two primary types – editorial and visual, promote the business of organisations and help in brand establishment, by creating positive awareness for the offered products or services of the company. As stated by Eom, Seock and Hunt-Hurst (2019), using editorial style guides, marketing and customer-relationship management teams of business organisation try to develop a distinct tone for its commercial texts that are meant for conveying the perspective of the organisation in terms of customer prioritisation and product or service details providing. As example, it is seen that different smartphone companies describe their products in unique ways. 
Figure 2: Nokia’s Format of Describing Screen Specifications
(Source: Nokia, 2019)
Figure 3: POCO’s Format of Describing Screen Specifications
(Source: POCO, 2019)
In case of visual style guide, as opined by Lechner and Paul (2019), the guidelines are developed for visual aspects of products or services that include the use of colours, images, and the sensitivity of religious and cultural symbols. The visual style guides are concerned with use of colours that make products visually attractive and in case of services, the advertisements lucrative. As example, it is seen that Samsung, the Korean Tech Company only uses its brand name in light colours, while keeping the background blue. The style guide of the company makes it use Capital letters for its brand name and in order to make it established as a brand, no additional details of company are added.
Figure 4: Samsung Logo
(Source: Samsung, 2019)
Question 2 Different Graphic Techniques Used for Formatting Business Documents
	Based on the objective of a business document type, the graphic designs are selected from three major types – visual identity creating design, marketing-advertising purpose design and lastly, user convenience design. As supported by Hoehle, Aloysius, Goodarzi and Venkatesh (2019), the difference of graphic designs tend to favour specific type of business documents the common goal of every design remains the same – to make the viewers or readers inclined towards the brand, for which the documents is designed.
	Firstly, in case of the visual identify type graphic design of business documents, the focus remains on making the receivers of the document aware about the organisational logo, so that the brand is popularised. As identified by Chen, Yan and Wang (2019), at the time of creating visually appealing graphic designs for business documents, the format of the texts and the front style of the used letters convey the perspective and attitude of the company, creating its distinct identity in the process. As example, it is seen that Apple Corp, uses a very formal text type and use of its logo of white apple with even lighter backgrounds to create awareness about its brand. Apple uses its logo in all the business documents it develops, adapting the visual identify creating graphic design for its business documents.
Figure 5: Logo of Apple
(Source: Apple, 2019) 
	Secondly, there is a marketing-advertising purpose graphic design for business documents, which focuses on seeking attraction from customers, as they use proper colour contrasts that visually please and provide texted details that satisfy the need of information, approach and attitude the customers expect from the organisation. As affirmed by Evans and Clarke (2019), marketing and advertisement purpose graphic designs aim at creating craving in the customers for available the services or purchase the products. Marketing and advertising purpose graphic designs come in formats such as – billboards, leaflets, flyers, posters, banners, brochure, images, stickers, PPT, animation and many more. As seen in case of Amazon, the advertising and marketing purpose business documents use colourful texts, visually appealing designs and well formatted texts for catering the attention of the customers for their businesses.
Figure 6: Advertisement of Amazon 
(Source: Amazon, 2019)
	Thirdly, the user convenience graphic designs for business documents aim at providing ease of comprehension for the customers or the users, who use the business documents. As described by Kim, Nussbaum and Gabbard (2019), user convenience graphic designs tend to be digital platform based, where users access and use software that helps in navigating the contents of the company and eventually satisfying the customers’ needs for the benefit of the organisations. The user convenience graphic design for smartphone user interface designing, the application icons are designed in a way that can be comprehended by users, even if they could not read the names of the applications, which makes the user experience better and the value of user-friendliness is generated. As seen in the case of KISA Phones for the elderly persons, the value is generated through its bold usage of symbolic icons, which makes it utilisable despite lacking the features of a smartphone. 
Figure 7: KISA Phone User Interface of User
(Source: KISA, 2019)
Question 3Resources for Assisting Rules and Conventions for Written English of Business Documents
	A person aiming for writing business documents in English can use the Style Guide Policy provided by the New South Wales Legislation, which incorporates details about the decorum that has to be maintained at the time of composing formal or informal documents for domestic or commercial purposes. The Style Guide Policy provided by the New South Wales Legislation offers details about the exertion of authority at the time of writing official contents, which also hints at the business document formats for most parts (Ombudsman New South Wales, 2004).
Figure 8: Logo of Ombudsman New South Wales
(Source: Ombudsman New South Wales, 2004)
	As for the use of English language, applications can be referred to, which offers the basic knowledge and guidelines about the use of the language for writing formal or informal documents, while maintaining and emphasising the exclusive traits of Australian English. As affirmed by Flege and Wayland (2019), despite being considered as the only international language of communication, there are distinct differences in English of every country, in terms of their grammar, spelling, words and implication of sentences. In Australia, the guidelines for proper English usage can be found from Protocols for producing Indigenous Australian writing, which is developed by Australian Council of the Arts (Australian Council for The Arts, 2012).
Figure 9: Logo of Australian Council for The Arts
(Source: Australian Council for The Arts, 2012)
Question 4Ways to Ensure Business Documents have met the Requirement of their Organisations
	Once the final business documents are completed, it is necessary that they are evaluated properly, so that areas of concerns are identified, resolved and improved or best outcomes. Firstly, the texted part of the business documents must be evaluated in the context of the organisational aims and objectives, along with the business standards set by local legislation. As mentioned by Zhang, Chu, Cheng and Zou (2019), the writing attitude must always be within the rules of legislation irrespective of the method of marketing adapted, and any degree of contrast with the legislation or the organisational aims and objectives would act as proof of improper business document preparation. 
	Secondly, the visual aspect of the business documents that includes the areas of logo designing and use of colours can be evaluated through internal survey of the employees or online poll to assess the reaction of the people viewing the document. As mentioned by Finn (2019), using the data collected from the survey conducted on the visual attributes of business documents show the degree of acceptance and hints at the requirement for changes. In case the response of the survey or the online poll tends to generate positive feedbacks, it has to assume that the visual requirements of the business documents have been met properly. 
	Lastly, in case of providing the ease of assessment to the customers through the business document the external survey and comparative study with successful user interface designs must be considered. The external survey would note the response of the potential customers in the market and based on the response the basic criteria meeting would be evaluated. In case the basic criteria, such as ease of usage, ease of comprehension, adaptability must be evaluated so that the purpose of the respective business documents can be ensured or refined if necessary.
Assessment event 2: Create a flyer
Task 1: Plan text to be included in flyer
1. Document Purpose:  Who is the document for?
	1. Document Purpose:  Who is the document for?
(Explain who the document is being written for and then tick appropriate boxes to the right).
The current documents if only for tourism and travel industry persons, who would take part in the cruise and use its services for their commercial purposes. The documents are aimed at upper level management of travel arrangement organisations in large-scales, who offer their services to travellers, the local and international. 
	Internal |_|
External|_|
Current Customer |_|
Future Customer |_|
	2. Document Purpose: Why?
(Explain the reasons why the document is being written and then tick appropriate boxes to the right).
The document fulfils two complementary purposes – for informing the business clients and selling the produced service offering. The current document offers lucrative and fundamental details about the cruise event, which fulfils the aspect of informing and use of graphical designs, pinpointing of key features and made for selling purposes.  
	Inform |_|
Educate |_|
Sell |_|
	3. Document Purpose: What?
(Explain what type of document is being produced and what its purpose is, and then tick appropriate boxes to the right).
The flyer is a specific type of leaflet, which is produced using vibrant colour schemes, bold use of texts and pictures for the creating a visual appeal among the targeted customers, for a  commercial purpose. Flyers offers key details of business offering to a selected number of clients to generate buzz. 
	Letter |_|
Newsletter  |_|
Form |_|
Table |_|
Display |_|
Minutes of Meeting |_|
Fax Cover sheet |_|
Memorandum |_|
Report |_|
Other|_|
	4. Style Guide to be followed:
(Refer to provided “style guides” and explain style used, and then tick appropriate boxes to the right).
In the current section, no style guide has been provided for the designing of the product and therefore, considering the nature of the event and its offering suitable style and formatting has been used. Pictures of the Australian cruise ships and bold texts with large font size have been used and the details of the offering are provided in format of basic facts in multi-colour contrasted words.  
	No specific style  |_|
General company formatting |_|
Specific company report style |_|
General report style |_|
	5. Means of communication:
(Explain how this document is going to be communicated to the audience and tick appropriate boxes to the right).
As the flyers are designed for specific clients for business, the mode of communication, used in the current scenario has been email. The emails have been sent to their respective addresses 12 months before the actual event to give considerable amount of time to clients for considering taking part in the event.  
	Emailed |_|
Printed |_|
Printed and bound |_|
Presented at meeting |_|
Presented to recipient personally |_|
	6. Determine requirements of document
Determine categories and logical sequence of data, information and knowledge.
Develop an overview of structure and content of the document.
(List the important information to be included in the flyer, and how they will structure the information in a logical sequence).
The flyer will first give details of the event and its date at the upper sections of the audience to make the key facts memorisable. Then the details of the event, the functions on the day of the event and conditions have been mentioned in separated sections, offering comprehension to the email recipients. 
	7. Paper Size:
	A4    A3     A5    Other:
	8. Paper Orientation:
	Landscape  |_|                   Portrait    |_|
	9. Possible design elements appropriate to audience and purpose to be incorporated:
Consider styles and their impact on formatting, readability and appearance of documents.
(Considering the impact of styles, explain the general look and feel of this document along with font, size, colour, readability, graphics to be used etc. and then tick applicable boxes to the right).
Firstly, the flyer will have a very lucrative title, used in the highest size fonts in the documents and will be placed on top of the page, followed by comparatively smaller fonts used for segregated sections and colourful pictures in the background. Each section is boxed and the details of each section are provided in smaller fonts that mention only the key highlighting points. The colours used for the texts have not been singular, and bold contrast has been used for highlight key words.

Unit Assessment Guide Unit details Unit code BSBWRT401 Unit name Write complex documents Unit purpose This unit describes the skills and knowledge required to plan documents, draft text, prepare final...

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